article thumbnail

The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

article thumbnail

Nuts & Bolts of Intellectual Property for New Startups

Gust

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

24 Entrepreneur Explain How They Come Up With Their Business Name

Hearpreneur

1- Was inspired by the community. I was so inspired by the amount of talent within our community. It has proven memorable with customers and a versatile jumping-off point for product names such as Concentrate, Fruition, and Juicebox. My company name is designed to reflect the nature of my business appropriately.

Naming 147
article thumbnail

20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the products name as important as Klennex is to any tissue. How did you come up with your business name?

Naming 103
article thumbnail

How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

Niche hashtags for existing communities, fields and industries are great choices. If your business serves a unique niche community, follow popular influencers in that community and track what hashtags they use. Start by searching what hashtags your competitors and industry influencers are using.

article thumbnail

10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. image credit: Qole Pejorian.

Naming 120
article thumbnail

The Ultimate Inventor’s Guide to Inventing Things

Up and Running

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your product name.