The Next Web

OCTOBER 26, 2013

Enterprise clients for whom Private Workplace was introduced are a minority at oDesk, but this minority brings the bigger part of the revenues. I think, 90 percent of our revenue came from four job categories, which were entirely technical. Who needs freelancers?

Russia 151

Russia Ukraine Latvia Lithuania 151

ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM.

SEO 131

SEO Analytics Conversion Search 131

crowdSPRING Blog

MAY 2, 2018

Note that both word-of-mouth and SEO techniques are organic in nature. Note that both word-of-mouth and SEO techniques are organic in nature. Aaron Levy of Elite SEM (a search engine marketing company) shared that 51% of people polled wanted location-based coupons when searching for a business online. Click To Tweet.

Small Business 73

Small Business Software Review Social Media Marketing 73

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. For example, say you’re trying to improve top-line revenue.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Add it as a variable.

Analytics 127

Analytics Technical Review Software Review Framework 127

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? If you set criteria up front about what revenue/value each click drives then you have benchmarks for your campaign. and.pro names.

San Jose 60

San Jose SEM Campaign SEO 60

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? The expectation around customer service these days is very high, especially for brands that are heavily leveraging Facebook and Instagram communities. What about appealing to a certain lifestyle category? Even pre-launch, there’s work you can do here to differentiate yourself.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

SEPTEMBER 29, 2015

Clearing the air on some A/B testing statistics topics should hopefully help you increase your actual conversion rates and revenue. Small note: there’s a large debate in the scientific community about P-Values. .” Knowing statistics will make you a better marketer. Building Blocks: Mean, Variance, and Sampling. Image Source.

Conversion 48

Conversion SEM PPC Web 48

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48