Remove Community Remove Sales Remove Sales Cycle
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. The software is not difficult to build and the hosting element has become a commodity; the hard part is building a community. Lesson: Joel had been building a community of readers since 2001. Building Communities.

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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

The technology has been highly acclaimed in the mobile device community as a way to let users type in multiple, especially non-Latin, languages. The technology has been highly acclaimed in the mobile device community as a way to let users type in multiple, especially non-Latin, languages.

India 123
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FinTech Innovation Lab Launch Event – June 2, 2011

David Teten

It attracted a very high quality crowd of senior executives from major investment banks and members of the innovation community — two groups that don’t normally mingle. Sales cycle can often go into something like co-development. 2-18 month sales cycle. KUNZLE: Push us for fast decision.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. How long is your sales process? Takeaways on demand funnel selection.

Demand 101
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Sales Is a Function of Marketing Pure and Simple

Duct Tape Marketing

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.

Sales 78
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. But the educational community interpreted the findings as fixed categories, even after Fleming published a follow-up paper to refute its use as a diagnostic tool. Their sales page speaks directly to practitioners.

Marketing 124