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People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current socialnetworking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition.
To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. I use Diigo , a socialbookmarking tool, to keep a record of useful websites.
It was a socialnetwork for the blogger community (later acquired by Yahoo in 2007), which when installed, showed where your visitors come from, what they read and where they go. Socialbookmarking’ was a thing, and you wanted to get your links saved to Del.icio.us. Delicious socialbookmarking.
Socialnetworks evolve into markets. As socialnetworks become more important in the lives of their users and the level of social behavior continues to evolve, they will become much more than outposts. Customer service goes community. Apps inside socialnetworks provide answers.
Social media is a great way to build awareness about your company as these sites allow community members to share their experiences with you and other members of the community. An explanation of the various types of social media sites is provided below. Your messages are sent to people interested in seeing your posts.
Essentially, Pinterest is a socialbookmarking site that focuses on images. Smart marketers are starting to wake up to the buzz and branding power of the growing Pinterest community. Having your products raved about and pinned by the community says a lot about your brand at the moment.
social sharing buttons, offer content for a tweet vs. an email, submitting content to socialbookmarking sites, etc.). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and socialnetworks. That’s why creating scarcity and social proof are so effective.
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