Continuous Deployment Conversion Metrics 
Startup Lessons Learned
APRIL 25, 2011
Bring your tough questions – Brad and I will be having a conversation on stage and you’re invited to join us. No BS, no vanity metrics, no launches, no PR. Yes, you really can use continuous deployment – even in an SEC regulated environment. And last but never least, our third keynote is Steve Blank.
Startup Lessons Learned
NOVEMBER 14, 2013
Justin Wilcox will teach you how to find the optimum price for a product without sacrificing conversions with methods like A/B testing, crowdfunding, “real customers,” and actual transactions. We asked him a few questions to learn about continuous delivery, why it’s useful, and what engineers and management need to do to implement it.
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Startup Lessons Learned
OCTOBER 16, 2013
That is, once you’re no longer a small company and you have some success, how do you execute and continue to grow through innovation? But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. Continuous deployment: A key component of speed is to keep pushing out work.
Startup Lessons Learned
MAY 7, 2009
I spent some time with his company before the conference and discussed ways to get started with continuous deployment , including my experience introducing it at IMVU. Moreover, approaching the problem from the direction that I had intuitively is a recipe for never reaching a point where continuous deployment is feasible.
Startup Lessons Learned
SEPTEMBER 15, 2008
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.
Startup Lessons Learned
NOVEMBER 7, 2008
Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. I would aim to get no more than 1o0 clicks per day - over the course of a week or two, youll get pretty good conversion data. Measure conversion rates.
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.
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