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In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Beware the new hire who has "extensive experience" in startups or big companies - using a different growth driver. Case Study: Continuousdeployment makes releases n.
That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. Case Study: Continuousdeployment makes releases n.
As the CTO/VP Engineering, I was the worst offender. Excellent analysis of "evolution vs. re-volution" and differentiation of team roles. I'm glad there's a 'name' for this part of the process Eric. Case Study: Continuousdeployment makes releases n. Great post Eric.
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