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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

One day, we became convinced that a killer app for IMVU would be to sell a presidential debate bundle, where our customers could put on a Bush or Kerry avatar, and then engage in mock debates with each other. It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap.

Demand 167
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Lessons Learned: Lean startups vs lean companies

Startup Lessons Learned

By the standard of "customer value," most innovation-seeking experiments are waste. Lean startups operate by a different standard. I suggest they define waste as "every activity that does not contribute to learning about customers." (aka By the standard of "customer value," most innovation-seeking experiments are waste.

Lean 121
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The cardinal sin of community management

Startup Lessons Learned

It took hundreds of years for newspapers to learn to behave as worthy holders of this public trust and cover the news without fear or favour, and create a firewall between news and views and the ad-sales side of the operation. I agree that listening and communicating is a key to success, but customer development can only do so much.

Community 158