Case Study: kaChing, Anatomy of a Pivot
Startup Lessons Learned
JULY 28, 2010
If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. It’s common, perhaps the norm, for startups to pivot like that—to discover that a product is catching on in unintended ways worth pursuing. kaChing has been very active in the Lean Startup movement.
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