Startup Lessons Learned

NOVEMBER 7, 2008

If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. What is customer development?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

NOVEMBER 4, 2008

It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Agile software development. Customer development. Case Study: Continuous deployment makes releases n.

Lean 102

Lean San Francisco Agile Continuous Deployment 102

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 18, 2008

Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

APRIL 7, 2010

Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. And therein lies the most common source of confusion about whether startups should listen to customers.

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

OCTOBER 7, 2008

Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 22, 2008

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic).

San Francisco 167

San Francisco CPA SEM CTO Hire 167