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The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
But the early customers all compared it to MySpace. This was 2004, and we had never even heard of MySpace, let alone had any understanding of socialnetworking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that socialnetworking was core to our business.
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. Case Study: Continuousdeployment makes releases n.
For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product. Pick a similar product that they do use, and ask them "who was the first person you know who started using [socialnetworking, mobile phones, plasma TV, instant messaging.]?
This can even vary by category, as people apply different criteria to games vs. utilities vs. socialnetworking apps. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n.
When I entered the company, I realized that there were no process and I quickly applied what I know about agile software development. My responsibility at the time I joined the company was to develop a product that is to be deployed on a socialnetwork (hint hint, FB). Case Study: Continuousdeployment makes releases n.
High-profile startup Friendster had first-mover advantage in the socialnetworking space, but created openings for competitors when it could not scale to meet demand. High-profile startup Friendster had first-mover advantage in the socialnetworking space, but created openings for competitors when it could not scale to meet demand.
Recently, hes been engaged in a customer validation exercise around a new concept for a political action-oriented socialnetwork. Recently, hes been engaged in a customer validation exercise around a new concept for a political action-oriented socialnetwork.
A lot of engagement problems are caused by the customer completely forgetting about the provider of the service. Facebook , LinkedIn , and other successful socialnetworks have elevated this technique to a high art. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
This model has not translated well to the world of socialnetworking, because customers of socialnetworks engage sites in a different way than customers of search engines. Socialnetwork page views are much more likely to be internally focused; ads are more of a distraction.
Could we have built the first college-based socialnetwork five years before Facebook ? The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Maybe, but the thought never even entered our minds.
If the rating in the App Store is based on usage, I am sure those popular socialnetworking applications are sure to be in the top and the hot seat always. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n.
Not everything has to follow lean startup and customerdevelopment principles, and I write that as a devoted practitioner of both. It would be far more useful to discover how Apple really does develop their innovative products it rather than assume that they follow the principles that you and I espouse.
Each has its own iterative process: customerdevelopment and agile development respectively. Ive spoken in some detail about a specific pivot that we went through at IMVU , when we decided to abandon the instant messaging add-on concept, and switch to a standalone instant messaging network.
Do some CustomerDevelopment instead. Launching is about creating circles within circles (groups of people that connect) and socialnetworking, word of mouth, and real-world advertising are all contributing factors. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
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