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Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money.
Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.
Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. We finally settled on a $1.99 Setup a simple website.
See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Labels: customer development , lean startup 8comments: Amy said. Case Study: Continuousdeployment makes releases n.
Lessons Learned by Eric Ries Sunday, September 14, 2008 How to listen to customers, and not just the loud people Frequency is more important than talking to the "right" customers, especially early on. Youll know when the person youre talking to is not a potential customer - they just wont understand what youre saying.
But if you want to practice rapid deployment, you need to be able to deploy that build in one step as well. If you want to do continuousdeployment, youd better be able to certify that build too, which brings us to. For more on continuousdeployment, see Just-in-time Scalability. Can you make a build in one step?
In my experience, the majority of changes we made to products have no effect at all on customer behavior. The report is set up to show you what happened to customers who registered in that period (a so-called cohort analysis ). This report is set up to tell you about new customers specifically. First of all, why split-test?
When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
Scalable systems are no exception - if your assumptions about how many customers youll have, or how they will behave are just a little bit wrong, you can wind up with a massive amount of wasted code. Labels: agile , continuousdeployment 1 comments: timothyfitz said. Case Study: Continuousdeployment makes releases n.
Labels: agile , listening to customers 3comments: hauteroute said. Wouldn't it make more sense to Learn (customer discovery) then proceed to ideas,code, data, implement and measure? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n.
Customers dont care if you have good metrics, only if you have a good product. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. We used those five dollars to buy 100 clicks, every single day, in the hopes that some of those people would become paying customers.
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to listen to customers, and not just the loud.
When you have an infinitesimal number of customers, it can be embarrassing. But as long as your ego can take it, there are huge advantages to having a small number of customers. Most importantly, you can get to know those few customers in a way that people with zillions of customers cant. You can even meet the friend.
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to listen to customers, and not just the loud.
But from a customer experience point of view, Im not yet sold. Today, the fact that the store is open and has almost no barriers to entry is great for the companies I meet, because they can get their first versions in front of customers quickly, and start iterating fast. How will new customers know that my apps are superior?
After an hour with a team talking dirty about deployment, youll know. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. How to listen to customers, and not just the loud. Two Ways to Hold Entrepreneurs Accountable (for Ha.
You have customers, they are using your product, and you are trying to help them. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. How to listen to customers, and not just the loud. But then what? And polish them more.
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to listen to customers, and not just the loud.
We just had our app support a few tens of thousands of customers, and it did well. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. How to listen to customers, and not just the loud.
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to listen to customers, and not just the loud.
Read more at How to Usability Test your Site for Free | Noah Kagans Okdork.com Labels: listening to customers 1 comments: HKagan said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Seth Godin: How often should you publish?
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to listen to customers, and not just the loud.
You delight customers just like before. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Case Study: Continuousdeployment makes releases n.
Sometimes, testing with existing customers is more complicated than with new customers. Existing customers already have an expectation about how your product works, and its important to take this into consideration when adding or changing features. On the other hand, existing customers can be a testing benefit.
Keep split-testing, but keep this iron rule: if it doesnt change customer behavior, its not a feature. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. How to listen to customers, and not just the loud.
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to listen to customers, and not just the loud.
The App Store is a channel for customer acquisition. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.
The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.
Marketing launch) Make a new product available to customers in the general public. In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Do your customers really read TechCrunch?
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to listen to customers, and not just the loud.
My suggestion: take a much-loved feature and split-test it with some new customers to see if it really makes a difference. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. How to listen to customers, and not just the loud.
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