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Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.
oh, and on the book front, you'll be able to get all of my essays so far in ebook, print-on-demand, and kindle editions - coming soon. I suppose we could ask "why does our relationship with this vendor allow these problems to continually arise?" I feel like I would have to introduce this by stealth.
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