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Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development.
It may be hard to remember that there was a time when people in the agile software development community thought Lean Startup was incompatible with agile practices. No BS, no vanity metrics, no launches, no PR. Yes, you really can use continuousdeployment – even in an SEC regulated environment.
Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Want to learn more about me?
Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.
Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. But its not very open, and not very programmable, unless you have an expensive Mac and an approved developer license.
Although every organization faces some uncertainty in developing new stuff, the conditions are not always extreme. For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths.
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Even if men have an innate advantage at software development, the gap would have to be massive in order to explain why startup after startup has an all-male team.
Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Customer Development : a disciplined approach to finding out if there is a market for your product before its too late. Case Study: Continuousdeployment makes releases n.
In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, product development teams encounter similar situations. Recall that the biggest source of waste in product development is building something nobody wants.
Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. That’s what you pay PR firms for: to get an article written that is entirely factual and yet still provides positive spin for your company. The PR firm helpfully left out that context.)
The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.
This "success theater" is occasionally useful for PR or getting through a tough board meeting. Then, in each development cycle, use the insights gained by studying customers to make improvements. This "success theater" is occasionally useful for PR or getting through a tough board meeting.
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Two Ways to Hold Entrepreneurs Accountable (for Ha.
I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. Case Study: Continuousdeployment makes releases n.
What happened when we got early press (circa 2004) in violation of our own no-PR rule. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. No departments The Five Whys for Startups (for Harvard Business R. Expo (and a call for he.
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.
We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. I think its wasteful. No departments The Five Whys for Startups (for Harvard Business R.
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n.
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. Do some Customer Development instead. First off, what does it mean to launch?
For new speakers we select, we’ll provide hands-on help developing presentations, plus speaker training. Publicists and those seeking PR and media attention should look elsewhere. * Or describe tactics that you’ve refined in an innovative way--say, a new take on A/B testing or continuousdeployment. * Seriously. *
Design for ContinuousDeployment – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. A good culture avoids these dangers: Eight Dangers of Collaboration – [link]. Don’t Be A Free User – [link]. Cheap Willl Be Smart.
In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Combining agile development with customer developm.
At a certain point in IMVU’s development, we faced a difficult choice. I agree that listening and communicating is a key to success, but customer development can only do so much. my Developer Tokens already answer the question for me. After all, people rarely say they are mad because they are not being heard.
Launch with a PR blitz, including mentions in major mainstream publications. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. This is why agility is such a prized quality in product development. Conduct constant focus groups and usability tests.
Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuousdeployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.
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