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Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Sound familiar?
My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. Case Study: Continuousdeployment makes releases n. Whether they also lead to dramatically higher returns for investors is a question Im looking forward to studying.
If you havent seen it, Pascals recent presentation on continuousdeployment is a must-see; slides are here. They were interested in the tools and new distribution medium kaChing provided. If you havent seen it, Pascals recent presentation on continuousdeployment is a must-see; slides are here.
Labels: agile , continuousdeployment , customer development , events , listening to customers , slides 3comments: Sean Murphy said. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
But if you want to practice rapid deployment, you need to be able to deploy that build in one step as well. If you want to do continuousdeployment, youd better be able to certify that build too, which brings us to. For more on continuousdeployment, see Just-in-time Scalability. Can you make a build in one step?
Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. Probably if I had been an experienced marketer, I would have known that tiny volume to be insignificant, and I would have been embarrassed. But anyone who had done direct response marketing before would have known better.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Labels: agile , continuousdeployment 1 comments: timothyfitz said. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. and more ► January (6) Lo, my 18891 subscribers, who are you?
They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. Market segments drive your business model. The market segment you pursue is inextricably linked to the other aspects of your business model.
In traditional marketing there are three main objectives. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. These involve persuading people to: 1. Buy a higher quantity 2.
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an internet connection. This is just like a startup to me, complete with distribution and product development challenges, ecosystem design and many, many customers.
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuousdeployment makes releases n. Problem is, you inevitably become yesterday’s old news.
In management jobs related to operations – that is, the people tasked with actually making and distributing physical products – this kind of thinking is now considered ludicrous, thanks to a century of progress. Case Study: Continuousdeployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.
Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups.
It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Lean startups have the ability to use this commodity stack to lower costs and, more importantly, reduce time to market.
The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection. The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. Its now possible to gain massive distribution for almost any product without asking anyone for permission or signing a complex contract.
After an hour with a team talking dirty about deployment, youll know. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Im passionate about music (topspin like companies)and movie (jaman like companies)distribution. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Would appreciate a sponsor.
Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Whole product " is a term I learned from Bill Davidows classic Marketing High Technology. What about companies, like Siebel, that started with partner distribution first?
The opportunity isnt to give into temptation and figure out how to recklessly and expensively market the frontlist. It is to adopt a long and slow and ultimately profitable strategy of marketing your ever-growing backlist. Case Study: Continuousdeployment makes releases n. I see startups struggle with this all the time.
This is great for something like a huge DHT or a distributed work queue. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Ive been even more impressed by the various Greasemonkey compilers out there, that let you turn a Greasemonkey script into a full-blown Firefox extension, for easy distribution. Case Study: Continuousdeployment makes releases n. Ive made some pretty minor modifications to it, mostly in the way of simple usability changes.
"In a phase change the things that made you successful before don't work anymore" It's tough to cross the chasm without "being remarkable" The distribution and word-of-mouth or word-of-mail that results from being remarkable can sometimes be the difference between crossing the chasm, or falling in and never getting out.
You can turn your entire application infrastructure investment into a pay-as-you-go variable cost, and bring new products to market at speeds an order of magnitude faster than just 10 years ago. Case Study: Continuousdeployment makes releases n. 1 comments: flixsterwidgettest said. yeah, its awesome.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Doing so will both make our product better for our current customer, and provide compelling, statistical evidence of its effectiveness when it comes to marketing. Case Study: Continuousdeployment makes releases n. Very exciting. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
For software companies especially, scaling distribution and development is comparatively cheap. The only reason I can think of is when you need dramatically more capital to grow your business, at a magnitude only available on the public markets and therefore worth the loss of control that going public entails.
Lessons Learned by Eric Ries Tuesday, February 10, 2009 Continuousdeployment and continuous learning At long last, some of the actual implementers of the advanced systems we built at IMVU for rapid deployment and rapid response are starting to write about it. At IMVU it’s a core part of our culture to ship.
Others claim that it’s unproven , unscientific and gets your product to market in a haphazard way that is ungrounded in quality. Zappos could have gone off and built distribution centers, a large database of footwear, and inventory systems for shipping shoes. Contrast this to Zappos. Lean startup principles.
Docker containers support CI (continuous integration) and CD (continuousdeployment) implementation. It allows developers to build their code collaboratively through image sharing while simplifying deployment to separate infrastructure. Another software platform using containers is Docker.
To ensure that those who are regular contributors to the movement to be able to attend as well, Ive given each Lean Startup Meetup leader a set of discount codes and a few half-price tickets to distribute to their members. Case Study: Continuousdeployment makes releases n. Expo, including the Lean Startup Intensive on May 3.
We decided from the get-go that, while we clearly saw the benefits and necessity of our concept, we would remain fiercely skeptical of our own ideas and implement the customer development process to vet the idea, market, customers etc, before writing a single line of code. The market will tell you.
Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?
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