Continuous Deployment Distribution Metrics 
Startup Lessons Learned
FEBRUARY 10, 2009
Lessons Learned by Eric Ries Tuesday, February 10, 2009 Continuous deployment and continuous learning At long last, some of the actual implementers of the advanced systems we built at IMVU for rapid deployment and rapid response are starting to write about it. At IMVU it’s a core part of our culture to ship.
The Next Web
AUGUST 6, 2013
Zappos could have gone off and built distribution centers, a large database of footwear, and inventory systems for shipping shoes. Use a continuous delivery model to release new features quickly with the least amount of friction. Contrast this to Zappos. Lean startup engineering. Can it work for an enterprise software company?
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Startup Lessons Learned
SEPTEMBER 27, 2010
But notice how many hypotheses are baked into this supposedly simple scenario: we believe we have already solved the distribution problem for our product (or else how could customers try it?). We already know who to distribute the product to (or else why would we care what they think?). No vanity metrics should be looked at.
Startup Lessons Learned
JULY 28, 2010
If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. They were interested in the tools and new distribution medium kaChing provided. If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here.
Startup Lessons Learned
SEPTEMBER 15, 2008
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.
Startup Lessons Learned
AUGUST 24, 2009
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
Startup Lessons Learned
SEPTEMBER 18, 2008
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
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