Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

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Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.

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Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

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Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Case Study: Continuous deployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.

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Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Case Study: Continuous deployment makes releases n.

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Startup Lessons Learned

APRIL 7, 2010

Or should you focus on user engagement or virality? What about companies, like Siebel, that started with partner distribution first? Or should you focus on user engagement or virality? What about companies, like Siebel, that started with partner distribution first? Case Study: Continuous deployment makes releases n.

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