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Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Case Study: Continuousdeployment makes releases n. chatted once? chatted five times? bought something?
You can also download our presentation, " Just-In-Time Scalability: Agile Methods to Support Massive Growth." Labels: agile , continuousdeployment 1 comments: timothyfitz said. Case Study: Continuousdeployment makes releases n. Update: PDF version for "lazy linux users" and others who love freedom.
I usually use a "funnel report" that looks like this: Control Hypothesis A Hypothesis B Registered 1000 (100%) 1000 (100%) 500 (100%) Downloaded 650 (65%) 750 (75%) 200 (40%) Chatted 350 (35%) 350 (35%) 100 (20%) Purchased 100 (10%) 100 (10%) 25 (5%) In this case, you could run the report for any time period.
Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. We started making changes to the product: making it easier to pay, then making it more obvious that you should pay, then making it easier to download, get started, and so on. Case Study: Continuousdeployment makes releases n.
For example, we used to be baffled at IMVU by the significant minority of people who would download the software but never chat with anyone. I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). More of the same.
If you sell an online service that solves a defined problem, you can compete in SEO or SEM. I downloaded and tried all four of them (because I had time to kill) - and Im still not sure which one was the best. That kind of placement (analogous to being at eye level on a shelf at the supermarket) makes a big, big impact on downloads.
I tried your compiler and it generted the XPI file but when I link to it and click the link it actually downloads the binary into my browser window instead of popping up the Firefox plugin window. Case Study: Continuousdeployment makes releases n. As I make more, youll find them (with source) at my Greasemonkey Compiler page.
Could this be done on mouse focus, commenting amounts, answer percentages, download percentages, etc? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.
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