Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. That’s what you pay PR firms for: to get an article written that is entirely factual and yet still provides positive spin for your company. The PR firm helpfully left out that context.)

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

San Francisco 167

San Francisco Lean PR Metrics 167

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Case Study: Continuous deployment makes releases n. But its lethal when we start to run the company using vanity metrics as a guide.

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Startup Lessons Learned

APRIL 17, 2010

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?

San Francisco 107

San Francisco Romania Cleveland South Africa 107

Startup Lessons Learned

DECEMBER 16, 2008

For example, World of Warcraft never needs to send you an email reminding you to log in. Some percentage of them do (A), and these result in a certain number of emails sent (B). Each friend thats tagged gets an email that lets them know theyve been tagged. Its stamped on your emails, landing pages, UI elements - everywhere.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. Eric, Please email me. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Expo (and a call for he.

Lean 74

Lean San Francisco Continuous Deployment DC 74

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Do you have a way to notify them by SMS or email when something notable happens?

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. If you're interested please send me an email. Unfortunately, I don't see your email address in that comment. Case Study: Continuous deployment makes releases n. I think its wasteful. In time, success will come. Great post!

San Francisco 94

San Francisco Lean Continuous Deployment DC 94

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Case Study: Continuous deployment makes releases n. Its the rare person who truly understands not just what worked in the past but why. Want to learn more about me?

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

APRIL 18, 2013

Publicists and those seeking PR and media attention should look elsewhere. * Or describe tactics that you’ve refined in an innovative way--say, a new take on A/B testing or continuous deployment. * Do follow the directions in the application form and read them first before emailing questions. Seriously. *

Lean 167

Lean San Francisco Startup Continuous Deployment 167

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. That Feedburner page lets you subscribe if you want to give your email address. Case Study: Continuous deployment makes releases n. March 7, 2009 3:31 PM Eric said. Anonymous - thanks for the feedback.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 11, 2009

They don’t participate heavily in the forums, and they don’t send email when they are dissatisfied. They scream, yell and swear on the forums -- first of all out of frustration and secondly because, unlike the help tickets, emails and phone calls, that actually works. Then the reality of our problem hit us. Desperately.

Community 158

Community Management Lean Software Review 158

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Case Study: Continuous deployment makes releases n. Conduct constant focus groups and usability tests. Want to learn more about me?

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

FEBRUARY 12, 2009

Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89