Startup Lessons Learned

APRIL 26, 2009

That engine of creativity has led to a catalog of something like 2 million virtual goods authored by a hundred thousand developers. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Case Study: Continuous deployment makes releases n. Great post!

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. That’s what you pay PR firms for: to get an article written that is entirely factual and yet still provides positive spin for your company. The PR firm helpfully left out that context.)

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

San Francisco 167

San Francisco Lean PR Metrics 167

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Case Study: Continuous deployment makes releases n. But its lethal when we start to run the company using vanity metrics as a guide.

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Startup Lessons Learned

APRIL 17, 2010

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?

San Francisco 107

San Francisco Romania Cleveland South Africa 107

Startup Lessons Learned

DECEMBER 16, 2008

You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. When wed go into a product planning meeting, often an engineer or product person would have already run a small scale A/B experiment , and so already have some data to go on. Case Study: Continuous deployment makes releases n.

Lean 74

Lean San Francisco Continuous Deployment DC 74

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Google was not the first search engine, but it's the one that succeeded. Case Study: Continuous deployment makes releases n. I think its wasteful. In time, success will come. Two Ways to Hold Entrepreneurs Accountable (for Ha.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. After years of engineering effort, changing these assumptions was incredibly hard. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Case Study: Continuous deployment makes releases n.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

SEPTEMBER 11, 2009

Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC. PR is even worse - last week I did 200 or so and found 10 UFI and AP items available to minors.

Community 158

Community Management Lean Software Review 158

Startup Lessons Learned

FEBRUARY 12, 2009

Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89