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First up, Mitch Kapor, founder of Lotus (and designer of its famous spreadsheet Lotus 1-2-3), the Electronic Frontier Foundation, and the Level Playing Field Institute (and more ). He’s one of the most successful entrepreneurs of the past few decades, and has continued to support the startup ecosystem as an investor and mentor.
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Instead, we do everything possible to validate the founders belief. Most people cant sustain more than a few of these iterations, and the founders rarely get to be involved in the later tries.
Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Wondering how do I get in touch with you - I am founder of a company here in San jose, CA and would like to invite you to be part of our advisor team. I will come back for more.
Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Case Study: Continuousdeployment makes releases n. No departments The Five Whys for Startups (for Harvard Business R.
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. One last suggestion, which is a technique I learned from my IMVU co-founder Will Harvey. One last suggestion, which is a technique I learned from my IMVU co-founder Will Harvey.
Often, in very young organizations, those people are simply the founders. Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. So if you’ve got advice to share on implementing a continuousdeployment framework, for example, we’re all eyes.
The full formula works like this: runway = cash on hand / burn rate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). Case Study: Continuousdeployment makes releases n.
When you read stories of successful startups in the popular and business press, you usually hear about how the founders anticipated several of these challenges in their initial vision. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts.
In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Great post!
The higher the vanity ratio, the more effective the PR. Paul quotes one of his founders like this: “Thats the actual beauty in the off-the-record-ness: you hear just how screwed up most of these successful startups were on the way up.&# It helps companies with PR. It makes successful founders famous.
Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. That’s what you pay PR firms for: to get an article written that is entirely factual and yet still provides positive spin for your company. The PR firm helpfully left out that context.)
This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Case Study: Continuousdeployment makes releases n. But its lethal when we start to run the company using vanity metrics as a guide.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuousdeployment makes releases n. No departments The Five Whys for Startups (for Harvard Business R.
You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.
I liked the flattering Venture Hacks commentary so much Ill just quote it: Many founders believe that early stage startups are endeavors of execution. What happened when we got early press (circa 2004) in violation of our own no-PR rule. Case Study: Continuousdeployment makes releases n. Eric takes a different approach.
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.
In fact, I remember sending him and his obscure-to-me co-founder (aka Reid Hoffman ) a bug report early-on, instead of taking them up on their offer of an in-person meeting. I managed to be envious of dozens of other companies, founders, and colleagues who seemed to be having tremendous success but later turned out to be a mirage.
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Founders push for it.
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Case Study: Continuousdeployment makes releases n. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?
Thanks to those of you who were willing to fill out the survey, I learned my net promoter score (about 25) as well as some clear other segmentation insights: about 80% of you are founders of or work at a startup, you read many of the same other blogs, and many of you would like to engage with Lessons Learned in formats and venues beyond this blog.
Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. I know of at least five former employees that went on to become startup founders. Case Study: Continuousdeployment makes releases n.
As a founder of a company, there is nothing more painful than to see your most loyal and devoted customers suffering. Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC.
Having worked with dozens of founders over the past few months, I think I can safely say, without naming any names, that most of us are not too clear on what were talking about when it comes to markets. Founders are constantly being barraged by incoherent and contradictory advice. Case Study: Continuousdeployment makes releases n.
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