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Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Eric, I have Steves book and wish I had it for 1 couple of my earlier startups where the framework would have helped our team get on the same page.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.
If the viral coefficient is 0.9, You create an entire framework of understanding and action based on your product/idea that sets it in motion in a self-sustaining way. Case Study: Continuousdeployment makes releases n. Pay attention to your fundamental driver of growth. keep iterating until its 1.1 before you launch.
Each experiment is like a little mystery, and if you can get into a mindset of open-mindedness about the answer, the answers will continually surprise and amaze you. A few days ago I open-sourced a framework for split-testing, A/B testing or continous optimization. Case Study: Continuousdeployment makes releases n.
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