Lessons Learned: Validated learning about customers
Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. Start using some of those customers as guinea pigs for a self-serve version of the product. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Thank you for your simple, insightful explanation of why that is the wrong metric to use.
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