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Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Perhaps they’ll be able to hire someone especially skilled in the marketing skills needed to find this positioning. Case Study: Continuousdeployment makes releases n.
What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in? What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in?
Retention cohort analysis. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. When startups ask me what to measure, I always come back to these three as a starting point: Revenue per customer.
And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Case Study: Continuousdeployment makes releases n. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
davemcclure : amazing concepts on Continuous Development => "Cluster Immune System" @EricRies #LeanStartup @fbFund [link] dalelarson : Because most features take longer to argue and prioritize than to build. ericries #leanstartup Another new idea in the section on continuousdeployment and the cluster immune system.
At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Case Study: Continuousdeployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.
You need to have some sort of plan for testing to see how it’s affecting key metrics , whether those are revenue, retention, registration, user happiness, or some other number you care about. Hire me to help you learn how to get better information from your customers. Follow me on Twitter.
I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Our theory is that the key to long-term retention is creating an engagement loop where the reactivation rate exceeds the rate of fatigue. What do they get out of it?
I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. If your app has incredibly strong retention, you will probably do very well with the current PR/new app system of acquisition.
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Case Study: Continuousdeployment makes releases n.
Our challenge is in the customer retention, and we're in the process of doing segment pivot to validate our hypothesis that the other market segment has longer retention. Case Study: Continuousdeployment makes releases n. Pivot, don't jump to a new vision Why ContinuousDeployment?
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