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is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Case Study: Continuousdeployment makes releases n.
Our challenge is in the customer retention, and we're in the process of doing segment pivot to validate our hypothesis that the other market segment has longer retention. Case Study: Continuousdeployment makes releases n. Pivot, don't jump to a new vision Why ContinuousDeployment?
Today, many of these businesses are suffering because the ecosystem no longer balances thanks to the Internet. Here’s Andrew Chen’s description : “it strikes me that consumer internet companies often don’t care much whether or not they have viable businesses in the short run. Sorry about that.)
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Case Study: Continuousdeployment makes releases n. Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption.
And thanks to the radical transparency enabled by the internet, the quality of these proposals is actually constantly rising, to the point that it’s almost impossible to judge the quality of the final product – because all the proposals look polished and professional, even the terrible ones.
Retention cohort analysis. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. When startups ask me what to measure, I always come back to these three as a starting point: Revenue per customer.
davemcclure : amazing concepts on Continuous Development => "Cluster Immune System" @EricRies #LeanStartup @fbFund [link] dalelarson : Because most features take longer to argue and prioritize than to build. ericries #leanstartup Another new idea in the section on continuousdeployment and the cluster immune system.
At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Case Study: Continuousdeployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.
I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Our theory is that the key to long-term retention is creating an engagement loop where the reactivation rate exceeds the rate of fatigue. What do they get out of it?
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?
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