The cardinal sin of community management
Startup Lessons Learned
SEPTEMBER 11, 2009
In fact, I am convinced that if you could find some of IMVU’s earliest adopters, they would say something like this: “sure, those guys at IMVU HQ were helpful in writing code and stuff, but in the end they were just the hired help. peer review is NOT working. It was really the community who built that product.&#
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