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Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuousdeployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuousdeployment. ContinuousDeployment is Continuous Flow applied to software.
MVP, despite the name, is not about creating minimal products. In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. Your often mention, but never name, your pre-IMVU company, which was presumably Will Harvey's There Inc. Some caveats right off the bat.
Its had tremendous impact in many areas: continuousdeployment , just-in-time scalability , and even search engine marketing , to name a few. When operating with continuousdeployment, its almost impossible to have integration conflicts. Case Study: Continuousdeployment makes releases n.
So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. If she is, return the name of the hypothesis she was exposed to before.
As Im pontificating about agile, I see the name Kent Beck in my peripheral vision. Eric Names matter. By pulling in a web of associations, names help people quickly assess ideas. There is a dark side to naming. The naming question has been raised about the "lean" in Lean Startups. Eric Names matter.
Names have, of course, been changed to protect the innocent: Hope youre well; I thought Id relay a recent experience and thank you. Labels: agile , continuousdeployment , customer development , events , listening to customers , slides 3comments: Sean Murphy said. Case Study: Continuousdeployment makes releases n.
In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Case Study: Continuousdeployment makes releases n. He previously co-founded and served as Chief Technology Officer of IMVU.
Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.
We would pretty much bid on any phrase that was "[name of competitive product] chat" and variations like that. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
I think Jim Murphys confusion comes where many peoples did, with the XP term "Customer", which was XPs name for the product management role. That naming issue aside, I think its probably good that Scrum and XP didnt really say much about how to manage products. Case Study: Continuousdeployment makes releases n.
The book takes its name from Steves theory of the four stages of growth any startup goes through. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Case Study: Continuousdeployment makes releases n.
Accept that many successful companies are going to want to be backed by big-name firms in other cities. Inspiring ideas: real-time biz metrics; safe continuousdeployment; A/B split testing. Case Study: Continuousdeployment makes releases n. Then, create an encouraging environment for early-stage companies.
Every board meeting, the metrics of success change. Now, in some situations, this over-selling would lead to a secondary problem, namely, that customers would realize they had been duped and refuse to re-subscribe. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.
It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. It strokes your ego.
Pay attention to whether people are comfortable “namingnames&# in the meeting. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Case Study: Continuousdeployment makes releases n.
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.
Much of what I have found effective is counter-intuitive, because it requires investing more effort in each hire - all in the name of efficiency. This is another sub-optimization caused by incentivizing the wrong metric. Particularly the ContinuousDeployment and Split testing posts. The blog is fantastic as well.
To do that, we add specific speed regulators, like integrating source control with our continuous integration server or the more elaborate dance required for continuousdeployment. So far, this is all an academic exercise in naming - but I think it has an important real-world effect. One last thought.
Now, whenever I screen resumes, I ask the recruiter to black out any demographic information from the resume itself: name, age, gender, country of origin. Now, whenever I screen resumes, I ask the recruiter to black out any demographic information from the resume itself: name, age, gender, country of origin. “Who is this guy?&#
Many of these companies are started by entrepreneurs, and are now household names: Google, Yahoo, eBay and Intel. Many of these companies are started by entrepreneurs, and are now household names: Google, Yahoo, eBay and Intel. Case Study: Continuousdeployment makes releases n. Startups are the lifeblood of our economy.
Of the techniques he mentioned, I think four are fundamental and critical for any lean startup: TDD (or the even more politely named TATFT ) Continuous integration Automate your deployments Collect statistics The tools to help you do these things are getting better and better every day, but dont confuse tools with process.
Imagine you want to store data about customers, each of whom has "last name" field in your database. The problem should be familiar to anyone who plays Scrabble: not all letter are equally likely to be used as the first letter of someones name. Give each entity a name. For example, consider this simple scheme.
In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. Case Study: Continuousdeployment makes releases n. June 8, 2009 1:16 AM Colin said.
I want to thank Techstars for putting this event together and giving me a chance to experience the scene, even if it lacks a name. Building on this, I’ve recently become fascinated with the notion of continuousdeployment , a concept that has been popularized by Eric Ries and others. Read the rest.
A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Case Study: Continuousdeployment makes releases n.
All I see is a name, an icon, a price, the developers name, and a review star-rating. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Case Study: Continuousdeployment makes releases n.
I used to think a giant flat-panel screen that broadcast our companys key metrics would be what was required to get everyone to pay attention to them. Simply put, we upload all the tasks and assign a name to each task. Case Study: Continuousdeployment makes releases n. 1 comments: Josh Moore said.
Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?
Lessons Learned by Eric Ries Tuesday, February 10, 2009 Continuousdeployment and continuous learning At long last, some of the actual implementers of the advanced systems we built at IMVU for rapid deployment and rapid response are starting to write about it. At IMVU it’s a core part of our culture to ship.
If youre a startup investor, and you support the goals of the Startup Visa proposal, wed like you lend your name to our efforts. If youre a startup investor, and you support the goals of the Startup Visa proposal, wed like you lend your name to our efforts. Case Study: Continuousdeployment makes releases n.
The same is true of brand-name products in almost every category (and it can be measured ). Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Case Study: Continuousdeployment makes releases n.
Namely, that they agree to use it free of charge if we deliver it to them and it is capable of X, Y and Z. Namely, that they agree to use it free of charge if we deliver it to them and it is capable of X, Y and Z. Case Study: Continuousdeployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.
All the good domain names were taken, all the good ideas were being implemented. If Id bought just a handful of the "best of the rest" domain names that were available at the time (for a whopping $70 each), I probably could have just retired right then. Case Study: Continuousdeployment makes releases n.
If necessary, consider doing this under a different brand name than the one you are wedded to using. There will always be far more apps that dont make the top lists, no matter what metric is used. Case Study: Continuousdeployment makes releases n. Dont do PR upfront, dont put out a press release.
lets you post a description of a job without having to reveal the name of the company who is offering it, or the contact information of the hiring manager. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
In fact, we know so much that we already know what they will care enough about (namely, the product’s quality – as opposed to, say, missing features). The second misunderstanding is a concern for what will happen if things turn out exactly as we originally predicted (namely, badly). No vanity metrics should be looked at.
In talking with Mary Poppendieck about it, she said that the Chief Engineer role at 3M was called a "Product Champion" The name is less important than understanding the depth of competence that this person has, and what it takes to build it. Case Study: Continuousdeployment makes releases n.
But we were cutting corners in the development methodology as well as in the code, in the name of increased speed. a is name, b is address, and c is tax percentage. Case Study: Continuousdeployment makes releases n. Even worse, agile wasnt really helping me ship higher quality software.
Leading up to a pivot, each cycle, despite our best efforts, the metrics werent good enough. Pivotal Labs doesn't carry "Pivot" in its name by accident. I'm glad there's a 'name' for this part of the process Eric. Case Study: Continuousdeployment makes releases n. It was painful.
Who doesnt want to see their name in print? Know what the success metrics are for the launch. Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. Case Study: Continuousdeployment makes releases n. See if their answer is about tactics or strategy.
It moves at a rapid clip, each argument backed up with the relevant math and equations: marginal profit , Littles law , Markov processes , probability theory , you name it. Case Study: Continuousdeployment makes releases n. The book is structured as a series of principles, logically laid out and briefly discussed - 175 in all.
In previous posts, I’ve mentioned quite a few of these, including these most important ones: having engineers post on the forums in their own name when they make a change routinely split-testing new changes routinely conducting in-person usability tests and interviews Net Promoter Score Each of these techniques is fundamentally bottoms-up.
Ironically, meetings like this had given data and experimentation a bad name inside this company. Every experiment has to be evaluated based on a single standard report of 5-10 (no more) key metrics. True split-test experiments are easy to classify as successes or failures, because top-level metrics either move or they don’t.
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