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No BS, no vanity metrics, no launches, no PR. Yes, you really can use continuousdeployment – even in an SEC regulated environment. Votizen’s David Binetti will show you a real pivot story, including the actual metrics that helped him realize it was time to change. And those are just our keynotes!
Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Case Study: Continuousdeployment makes releases n. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Case Study: Continuousdeployment makes releases n.
Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. Last year, the co -founders of B ack to the Roots talked about their innovation accounting and how they were ignoring sales metrics in order to grow.
Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Dont fall for it - its a trap. Great post!
Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."
Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?
This is the same issue we see with vanity metrics : companies are giving the appearance of sharing information while actually engaging in spin or outright deception. The higher the vanity ratio, the more effective the PR. It helps companies with PR. The higher the vanity ratio, the more effective the PR.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Case Study: Continuousdeployment makes releases n. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Our goal is to understand the metrics, mechanics, and levers of engagement. Lets look at a specific example, and start to think through what the metrics might look like if we attempted to measure it: Customer gets a synthetic message saying: "upload some photos!" Case Study: Continuousdeployment makes releases n.
What happened when we got early press (circa 2004) in violation of our own no-PR rule. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Case Study: Continuousdeployment makes releases n.
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.
We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Case Study: Continuousdeployment makes releases n.
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Join the Lean Startup discussion at Web 2.0
Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Departments were built and were even metrics-driven. But there was no feedback loop to help the company find the right metrics to focus on.
Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC. PR is even worse - last week I did 200 or so and found 10 UFI and AP items available to minors.
Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Expo (and a call for he.
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