Continuous Deployment Mobile Viral Wiki 
Startup Lessons Learned
OCTOBER 7, 2008
On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Case Study: Continuous deployment makes releases n. Acqusition competition is how new apps get new customers.
Startup Lessons Learned
SEPTEMBER 18, 2008
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. I think it dwarfs all other mobile platforms by an order of magnitude.
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