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Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Another way to promote the website is doing organize search. For example, make sure your website is in the first page of Google search for the given keyword. Case Study: Continuousdeployment makes releases n.
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#
If its part of a viral loop, its probably trying to get them to invite more friends (on average). Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend.
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuousdeployment makes releases n. Problem is, you inevitably become yesterday’s old news.
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Case Study: Continuousdeployment makes releases n. Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption.
This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.
Or should you focus on user engagement or virality? Or should you focus on user engagement or virality? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Case Study: Continuousdeployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.
Google has shown their awareness of this issue by carefully managing the annoyance-factor of ads that are shown during search. At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? January 28, 2009 1:54 AM startupcfo said.
Is the company growing because of an amazing viral loop paired with a strong engagement loop? Is the company growing because of an amazing viral loop paired with a strong engagement loop? Case Study: Continuousdeployment makes releases n. Even worse, we have no indication of how these numbers are moving over time.
This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. The difference is intent: when youre searching for a specific topic, ads have a chance to fulfill your interest in that topic.
On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app. Its like knowing the future.
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
If the viral coefficient is 0.9, Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Pay attention to your fundamental driver of growth. keep iterating until its 1.1 before you launch.
This is similar to the problem that viral loop companies have with the engagement loop : by making it too easy to join, they actually give away the positioning that allows for longer-term engagement.) More importantly, the experience led to some soul-searching. More importantly, the experience led to some soul-searching.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
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