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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. This approach has the additional advantage of potentially saving their budget from arbitrary cost cuts during downturns. Lead-stage content performance.

NPV 436
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5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn. The manual calculations to translate market assumptions into costs, volumes, expenses and net return are massive. What if your customer acquisition cost assumptions have to change?

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5 Startup Financial Questions Every Investor Will Ask

Startup Professionals Musings

Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn. The manual calculations to translate market assumptions into costs, volumes, expenses and net return are massive. What if your customer acquisition cost assumptions have to change?

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

What happens after the purchase, which is not necessarily part of the purchase, but in terms of customer satisfaction, likelihood to recommend, and other measures of brand health can have significant impact on your conversion rates. Adding to the challenge of attribution are the actual financial measures behind the conversion.

Analytics 113
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7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.