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Couple this with technologies that are incompatible with each other, “Experts” who preach analytics without wide practical experience, analysts who are learning on the job, a lack of data standards or governance & vendors who don’t don’t take the time to understand how you use their tools, and it all becomes a real mess.
The company is at the pre-seed stage, and the outside investment would qualify the company for an additional grant from a government source (matching funds). The wrinkle is that, in this case, a convertible debt investment will not qualify for the government match because it is not equity. Seems like a win-win.
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