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Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment).
So, again, with convertible debt, you delay the valuation decision altogether until the next equity round is raised (and hopefully by then the company is more mature leading to better metrics for valuation). The wrinkle is that, in this case, a convertible debt investment will not qualify for the government match because it is not equity.
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