Startup Professionals Musings

AUGUST 18, 2013

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Incorporate brand personality and voice.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Incorporate brand personality and voice.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Growthink Blog

JANUARY 20, 2015

A great way to think about the process and purpose of financial projections is via what I call the “ HMCBW ” approach, i.e. examining the H istorical data, then the M arket conditions, then the C ompetition, then the “ B ottoms-Up” assumptions, and finally and most importantly what management W ants. What Does Management W ant?

Conversion Ratio 48

Conversion Ratio Venture Capital Business Model Retention 48

Growthink Blog

MARCH 1, 2016

A great way to think about the process and purpose of financial projections is via what I call the “ HMCBW ” approach, i.e. examining the H istorical data, then the M arket conditions, then the C ompetition, then the “ B ottoms-Up” assumptions, and finally and most importantly what management W ants. What Does Management W ant?

Conversion Ratio 48

Conversion Ratio Business Model Retention Revenue 48