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7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Identify the communities for these micro-segments.

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Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Identify the communities for these micro-segments.