Conversion Ratio Reputation Retention 
Startup Professionals Musings
AUGUST 18, 2013
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Incorporate brand personality and voice.
Startup Professionals Musings
JULY 27, 2012
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Incorporate brand personality and voice.
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