Startup Professionals Musings

AUGUST 18, 2013

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Identify the communities for these micro-segments.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Identify the communities for these micro-segments.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Growthink Blog

MARCH 1, 2016

This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) to proposals, to sales, to retention, to ongoing revenue.

Conversion Ratio 48

Conversion Ratio Business Model Retention Revenue 48

Growthink Blog

JANUARY 20, 2015

This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) to proposals, to sales, to retention, to ongoing revenue.

Conversion Ratio 48

Conversion Ratio Venture Capital Business Model Retention 48