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How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation

Duct Tape Marketing

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S. Click on over and give us a review on iTunes, please!

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The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better

ConversionXL

Yet digital marketers have only recently recognized that applying this decades-old research to online forms can generate more leads and sales—and upend the conversion optimization best practice of “shorter forms equal more conversions.”. Shorter forms increase conversions, right? Self-perception theory.

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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Click on over and give us a review on iTunes, please! This is predicting this conversation, right?