article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance.

NPV 436
article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Where Are The Leaks In Your Conversion Funnel? The key to extra-large conversion is tracking your conversion funnel. the conversion).

Analytics 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. Your credibility with investors, and your confidence in any request, depends on these answers. What if your customer acquisition cost assumptions have to change?

article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

article thumbnail

5 Startup Financial Questions Every Investor Will Ask

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. Your credibility with investors, and your confidence in any request, depends on these answers. What if your customer acquisition cost assumptions have to change?

article thumbnail

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

article thumbnail

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.