Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
The online channel often, though not always, can be a lower cost channel. Once you have collected that piece of data you can do any of the other analysis you want for that offline to online traffic stream, be it conversion rates or site abandonment rate or task completion rates or even non-ecommerce outcomes. Let's get going.
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