Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
This concept is illustrated in the heuristic below: Value force outweighs cost force. But after testing, The Boston Globe saw conversions decrease by 35%. Taylor Kennedy, Senior Research Manager, MECLABS, who led the project, observed that Sierra Tucson buried the value of what they provided clientele in their navigation.
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