Remove Conversion Remove Cost Remove Tucson
article thumbnail

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

This concept is illustrated in the heuristic below: Value force outweighs cost force. But after testing, The Boston Globe saw conversions decrease by 35%. Taylor Kennedy, Senior Research Manager, MECLABS, who led the project, observed that Sierra Tucson buried the value of what they provided clientele in their navigation.

article thumbnail

What eCommerce Startups Need to Know About Online Sales Tax

Up and Running

It can be helpful to have a conversation with a tax or accounting professional to help you make sure that you understand your full tax obligations, but here are the different business taxes you might need to know about: Estimated taxes. You have a buyer in Tucson, Arizona. percent instead of the Tucson rate of 8.1