Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

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Search PPC Widget SEO 226

Duct Tape Marketing

APRIL 19, 2023

Rob began his career as a “Big 6” CPA and held senior positions in several entrepreneurial companies. Rob began his career as a "big six" CPA and held senior positions in several entrepreneurial companies. Back when you were with a, as I mentioned, had the New York Enterprise report, but I did not know you were a cpa.

Hiring 90

Hiring America CPA Offshore 90

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per action (CPA). You may be getting great traffic, but poor conversions. Marty Zwilling.

Search 225

Search Engineer SEM Widget 225

Hearpreneur

DECEMBER 25, 2019

And it’s not because of me—it’s because of the power of meaningful coaching conversations that support individuals and teams focus on creating long-lasting solutions instead of patchworking. Sinordo, Modern CPA Group ! #17- Thanks to Paula Haubrich. #12- 12- Love for building homes and the local economy. Thanks to Ric A.

Entrepreneur 103

Entrepreneur Technical Review LLC Software Review 103

The Startup Magazine

SEPTEMBER 12, 2023

Source: Pixabay Search Engine Optimization (SEO) SEO, or search engine optimisation, is crucial for attracting natural visitors to your site. Consider technical SEO factors like page load times, mobile friendliness, and site architecture. You should hire the best SEO Company for better search engine optimisation.

Channel 158

Channel Social Media Marketing PPC 158

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 3, 2017

The conversion rate of your landing page or offer. Teodora suggests reaching out to latent affiliates, in particular, to reactivate them… Teodora Dobjanschi , Avangate: “On average, only 7-10% of the affiliates registered to a program are actually driving traffic and conversions. CPA / Sub-Affiliate. via FeedFront).

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. Kill things that don't have an optimum CPA. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)).

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Metrics Web Analytics CPA 153

Occam's Razor

APRIL 5, 2010

A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. And if they measure Micro Conversions they deserve our love AND respect for exhibiting savviness by using economic value.]. That is focusing on real success, not simply the first conversion (the one night stand!).

Analytics 136

Analytics Customer CPA Acquisition 136

Duct Tape Marketing

DECEMBER 21, 2015

For example, a CPA could post a list of the top ten personal finance blogs or top ten budget apps for smartphones. Also, make sure they understand the SEO value of writing a guest post—just send them a link to an article that explains guest blogging to them. . You never know when that trust might come in handy.

Marketing 28

Marketing Software Review CPA Partner 28

Software By Rob

JULY 21, 2011

If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. SEO is a tricky one since your investment will pay out over time rather than send you a few clicks and die. Word of Mouth.

CPA 73

CPA Churn Rate Customer Acquisition 73

Up and Running

JULY 31, 2015

Tactics are going to be pricing, conversion strategies, SEO, launches, features and benefits. You don’t have to be CPA or MBA. Tactics are basically another list of bullet points, but your tactics are going to be what, decades ago in the elaborate business plan, was the marketing plan, or the product plan.

Lean 60

Lean Business Plan Forecast Software Review 60

Occam's Razor

MARCH 25, 2014

You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. I even abandoned CPA (not enough focus on what makes the ads good). Notice even this is a small collection and not just one conversion. And many others.

Metrics 157

Metrics Marketing Analytics Channel 157

ConversionXL

JANUARY 18, 2022

It’s about injecting yourself into the conversation. It’s about trying to create a conversation yourself. But it generates greater reward when your brand has created a conversation that puts you front of mind for months to come. This means joining conversations and responding to feedback. It’s also easier to measure.

Social Media 145

Social Media Audience Media Marketing 145

Duct Tape Marketing

JULY 10, 2018

If you’re a CPA or a lawyer and don’t want, or have the time, to focus on the marketing efforts yourself, it’s OK to delegate these tasks and even outsource outside of your business. Be sure to actually do your research, call clients, look at past client conversation via email, etc. Focus on SEO.

SEO 78

SEO CPA Audience Restful 78

Occam's Razor

SEPTEMBER 5, 2023

Marketing broadly tends to obsess about Paid Media, they have to care about Owned and Earned Media as well – the latter will be the source of 70% – 75% of the incremental conversions! Performance marketing has too much focus today on Overall Conversions and Cost Per Sale (or CPA). Deliver a roughly apples-to-apples comparison.

Analytics 78

Analytics Marketing Metrics Channel 78

Up and Running

MARCH 14, 2017

This validation tactic helps you shed a glaringly honest light on your client acquisition cost, distilling from CPC (cost-per-click), to CPA (cost-per-action), and the various other conversion steps. Put it up on a squeeze page using for example free trial versions of Unbounce / Mailchimp.

Business Plan 94

Business Plan PPC Lean Campaign 94

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Here are a few ways to optimize your titles and on-page SEO: Use a hyphen or colon. Gary Dek is a professional blogger, SEO expert, and freelance writer.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Duct Tape Marketing

FEBRUARY 24, 2022

It's gonna be a fun conversation. We'd have a great conversation. Now I wanna have a conversation to see for a good fit. All of that, but the real aspect, John is we're, we're looking for an opportunity to connect with a prospect and have a conversation. He's also the author of a book on marketing. You'd meet with me.

Differentiation 100

Differentiation Audio Programming Non-Compete 100

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean.

Management 68

Management Analytics San Diego Web 68

Aymeric Gaurat-Apelli

JUNE 9, 2010

It means you actually get much lower conversion on your ad but the cost of running under Facebook Ads are also smaller. Parting words There are countless ways to bring targeted and cheap traffic to a website in a timely manner (SEO is a long term strategy). What tips do you have for the rest of us?

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

It means you actually get much lower conversion on your ad but the cost of running under Facebook Ads are also smaller. Parting words There are countless ways to bring targeted and cheap traffic to a website in a timely manner (SEO is a long term strategy). What tips do you have for the rest of us?

Norway 28

Norway South Africa Finland Ruby 28

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers. Changing the conversation. 10K / 1M = 1%.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

SEPTEMBER 16, 2015

30 – About Conversations. I also thought Simon Says was a good tie-in with social media since social media is about conversations. This might sound stupid, but I simply named my company a combination of my name and my job description: “Micah Fraim, CPA”. Of course, I made sure to check www.uspto.gov as well.

Naming 48

Naming Entrepreneur Haiti Nigeria 48