Conversion Cram Down Revenue 
Steve Blank
NOVEMBER 2, 2009
In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Sales people cost money, and when they’re not bringing in revenue, their wandering in the woods is time consuming, cash-draining and demoralizing.
Startup Professionals Musings
MARCH 22, 2020
That means writing down and signing the terms of the agreement, after making sure everyone understands them. Tie payments to your product or service revenue. Everyone wants to keep up and even have a say in your activities, and that can be a lot of conversations to manage. Try to avoid obligations with fixed repayment schedules.
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Startup Professionals Musings
OCTOBER 10, 2014
That means writing down and signing the terms of the agreement, after making sure everyone understands them. Tie payments to your product or service revenue. Everyone wants to keep up and even have a say in your activities, and that can be a lot of conversations to manage. Try to avoid obligations with fixed repayment schedules.
Startup Professionals Musings
MARCH 9, 2018
That means writing down and signing the terms of the agreement, after making sure everyone understands them. Tie payments to your product or service revenue. Everyone wants to keep up and even have a say in your activities, and that can be a lot of conversations to manage. Try to avoid obligations with fixed repayment schedules.
Startup Professionals Musings
NOVEMBER 11, 2015
That means writing down and signing the terms of the agreement, after making sure everyone understands them. Tie payments to your product or service revenue. Everyone wants to keep up and even have a say in your activities, and that can be a lot of conversations to manage. Try to avoid obligations with fixed repayment schedules.
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