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Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. ProductDevelopment – Getting Funded as The Goal In a traditional productdevelopment model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development. Part 4 of the CustomerDevelopment Manifesto to follow. The board raises a collective eyebrow.
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customerdevelopment problem.
If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, productdevelopment, and sales. Of the 3,204,523 pub conversations where someone said "Have you heard him speak ?" Is my customer's world-view different from mine?
Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a CustomerDevelopment Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
They couldn’t keep up with the fast productdevelopment times that were enabled by using standard microprocessors. So their management teams were insisting that they OEM (buy from someone else) these products. The Customer is a Genius Then instead of talking about our products he segued the conversation into their products.
On CustomerDevelopment in a growing company, Wyatt offered the following advice: Wyatt: We''ve employed a number of systems in the organization that keep all of us close to the customer. There are 5-10 customers in our office (or remote) per week for developers, product owners and marketers to speak to and validate learning.
Next, you have to deal with the daily crisis of productdevelopment and acquiring early customers. And here’s where life gets really interesting, as the reality of productdevelopment and customer input collide, the facts change so rapidly that the original well-thought-out business plan becomes irrelevant.
It was always a welcome change of pace to leave the brown of the unchanging desert and travel into town and have dinner with them and have a non-technical conversation about books, theater, politics, travel, etc. Her husband would look at me out the corner of his eyes and then we’d segue the conversation to some other topic.
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter? Market Type changes everything.
The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's CustomerDevelopment methodology for a long time. The conversation shouldn't end after conversion. Your First Iteration of an Idea Will Be Wrong. What went wrong? Keep going.
Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to productdevelopment. The Case For Building Customer Personas Out Of Data-Driven Research. New versus repeat customers.
Your product or service is likely built of many features or components, but which of those do your customers truly value? Asking your most loyal customers why they keep coming back can put your marketing biases to the test. Use these conversations to understand the needs and desires your customers are struggling to fulfil.
I love business plan competitions (and with my valley-centric bias, I think Berkeley and Stanford have two of the best.) If you are outside of Silicon Valley, you ought to jump into them with both feet. You’ll learn a lot. If you’re text averse like i am, try to diagram these key items and then write-up the diagrams.
In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted productdevelopment effort – and in having products better match customer needs.
They deal with the daily crisis of productdevelopment and acquiring early customers. And as the reality of productdevelopment and customer input collide, the facts change so rapidly that the original well-thought-out product plan becomes irrelevant. CustomerDevelopment Family/Career/Culture'
So conversion rate percentage, of course it can always be higher and we’re doing a lot of stuff to make that higher, but it’s in line with other applications. Jason: Yeah, one percent conversion rate is pretty normal. I’ve had some very good conversations with a large insurance company. So on the one hand.
In our experience, structured customerdevelopment work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customerdevelopment is tough to do.
If you don’t, then how can you design and price your product and know whether it’s worth pursuing in the first place? Here are four steps you can build into the front end of your new productdevelopment process: Step 1: Identify benchmarking outcomes. The most dangerous stage-gate conversations are those that don’t take place.
On Sean’s GrowthHackers.com , categories include… So, essentially everything from customerdevelopment and onboarding to persuasion and social marketing fall under the umbrella of growth hacking. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”
After the end of the day people gathered around the firepit for informal conversations. Understand whether the problem is immediately solvable, requires multiple minimum viable products to test several solutions, or needs more R&D. It was an amazing display of organizational esprit de corps.
We had some great conversations in the car, but one stuck in my mind. Unintended Lessons « Steve Blank steveblank.com/2009/09/28/unintended-lessons – view page – cached + CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40?
Customerdevelopment would be reduced to a single person exercise that could be repeated in parallel dozens of times over, ultimately yielding 30+ companies a year. on top of that often results in conversations and incentives that are difficult to overcome, especially early on in a company. Our model at Casual Corp.
Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of productdevelopment and is used to quickly and quantitatively test a product or a product feature.
Many of my free product help calls are about ways to pursue customerdevelopment and gather VOC, bootstrap new product efforts, and apply lean principles to product management activities. Long Live “Agile Conversations” appeared first on Street Smart Product Manager. The post RIP PRDs.
The first three webcasts start rolling out next week, and we’re keeping our popular format, featuring a meaty conversation between experts, followed by substantial live Q&A with attendees. What’s customerdevelopment?) Sarah is Lean Startup Conference co-host and CEO of Lean Startup Productions.
I suggested the best place to start the conversation is with the 21 st century definition of a startup: A startup is a temporary organization designed to search for a repeatable and scalable business model. for new productdevelopment that emphasize immediate returns.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
To help turn the conversation specifically to non-tech companies—the topic of our webcast this week —we asked Alistair to answer a few questions. LSC: Tell us about the customerdevelopment you did for your book: Alistair: We''ve been thrilled at how Lean Analytics seemed to resonate with founders.
I pick my cofounder's brain almost daily about the inner workings of our product, so that I can be better informed about the tech side of things. A bunch of this came from our conversations. Vinicius Vacanti It's smart for you to show interest on the tech side. Love seeing this information out there for new founders!
Startups especially can benefit by using technical debt to experiment, invest in process, and increase their productdevelopment leverage. The biggest source of waste in new productdevelopment is building something that nobody wants. Leverage productdevelopment with open source and third parties.
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. There are often counter-intuitive changes in customer behavior that depend on little details. and for which customer?
Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. If youre worried about disappointing some potential customers - dont be. Measure conversion rates. What is customerdevelopment?
As I reflect on the class discussions, one of the interesting tension points that arose is the challenge an entrepreneur faces in selecting their primary product design approach. Should they follow the Steve Blank, CustomerDevelopment Process school of productdevelopment or the Steve Jobs "vision" school?
Many of my free product help calls are about ways to pursue customerdevelopment and gather VOC, bootstrap new product efforts, and apply lean principles to product management activities. Long Live “Agile Conversations” The post RIP PRDs.
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. But where do those ideas come from in the first place?
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Each has its own iterative process: customerdevelopment and agile development respectively. Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. And how do you pick a new direction? Both are lethal outcomes.
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile productdevelopment , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. I think Drucker said it best.
is a tool that helps you edge into customerdevelopment. It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. This is great news not only for the future of our marketing, but for our productdevelopment.
When I first encountered customerdevelopment , it was considered pure lunacy by mainstream entrepreneurs and VCs. Unfortunately, the video of our sllconf conversation is not online (due to technical problems), but we have a physical tape backup which we are endeavoring to get online soon.
When it becomes possible to build products "live" with customers, the cycle time changes and design becomes a much more dynamic process. We still struggle to create Firm software that is defect-free, and it still requires customer insight (and maybe some customerdevelopment) to discover what will Delight.
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