Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

JULY 28, 2021

It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. Set up conversions: Create custom conversions to assign value to important interactions (e.g. Set up conversions and event tracking. You can also manage conversions and events manually in the “Events” report.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. Most startups fail. This is a customer development problem.

Customer Development 126

Customer Development Conversion Developer Customer 126

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. It is related to business model.

Customer Development 228

Customer Development Web Developer Customer 228

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Both Sides of the Table

JUNE 4, 2013

I guess this is the ultimate definition of implementing a business model when you’re not clear on strategy! If it’s the former your company will definitely start to top out at some point. The team has stated it and has built metrics around key goals for future success. My take on his argument is this: 1.

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

SoCal CTO

APRIL 28, 2014

Adding pressure to this conversation makes it tougher. Ideally, you would have had a technical advisor, had better up-front definition, had more iteration, then you would not be in this situation. Provide the metrics you are trying to achieve. They can force a more open-ended conversation about what the possibilities are.

Technical Cofounder 280

Technical Cofounder Developer Fractional CTO CTO Hire 280

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 95

Metrics Marketing Software Review Cofounder 95

Both Sides of the Table

OCTOBER 6, 2010

It’s a conversation that creeps up from time-to-time. Everyone has their own definition of momentum (user numbers, revenue, channel partners, biz dev deals, whatever). And make sure you have some metrics or some way of demonstrating why you believe this is going to be a really big market. during your meeting.

Early Stage 360

Early Stage Startup Venture Capital Seed Stage 360

The Equity Kicker

MAY 3, 2018

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

Metrics 87

Metrics CPA Early Stage Retention 87

Both Sides of the Table

NOVEMBER 14, 2017

At MakeSpace we had to build complex models to tell us how our pricing and conversion compared down to the neighborhood level. Raise too soon and likely take on more dilution, wait and get valuation up (as our metrics continue to rise) but then run to a point where you have a lower cash balance and place more risks on the business.

Operations 286

Operations New York City Technical Review Startup 286

Both Sides of the Table

JUNE 5, 2011

I have conversations with entrepreneurs and other VCs on a daily basis about fund raising, the prices of deals, how much companies should raise, etc. Prices have definitely gone up in 2011 as depicted in the anecdotal chart below. Another firm we saw tried to raise $15 million at a $60 million pre-money with similar metrics.

Pre-Money Valuation 336

Pre-Money Valuation Valuation Silicon Valley Stock 336

View from Seed

SEPTEMBER 9, 2014

When this dispersion of focus starts to occur more frequently, or significant parts of the organization show signs of obvious neglect, it’s definitely time to bring in help. No one can possibly understand what he or she is going through because, by definition, each company is different. But do you really need a COO?

Hiring 336

Hiring Cofounder Startup Technical Cofounder 336

Up and Running

DECEMBER 6, 2021

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. But while it’s great to get your message out there and build brand awareness, you definitely want to avoid overwhelming your audience — because they will leave.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Duct Tape Marketing

JULY 11, 2024

Beginning with the Metronome effect, In our conversation, Shannon Susko defines the Metronomics framework and explains how it can revolutionize the way CEOs and leadership teams approach growth, strategy, and execution. So that's where the economics piece came from and there's definitely a method to that madness.

Framework 90

Framework Leadership Widget Metrics 90

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

A Smart Bear: Startups and Marketing for Geeks

MAY 15, 2012

They definitely can’t. It’s just vanity metrics but they want it. Jason: And so, you have the time and desire and so do they, hopefully, to have these deep conversations. If you have 2,000 of them, maybe you can’t have this kind of conversation, but you still can and so you should. Nick: Yeah.

Naming 199

Naming Advertising Audio Software Development 199

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Less than two percent of people on your website will complete the macro-outcome (conversion). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Definitely not in step one. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 23, 2019

This is especially true in digital marketing, and conversion optimization is no exception. With the help of top experts in conversion optimization, we’ve compiled an updated list of CRO myths that just won’t go away. This may be the most pervasive myth in conversion optimization. Split testing is conversion rate optimization.”.

Conversion 81

Conversion Software Review Technical Review Chad 81

Duct Tape Marketing

SEPTEMBER 4, 2023

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? 5 Metrics-Focused Tips for Small Business: How to Achieve Meaningful Marketing Goals 1.

Metrics 76

Metrics Small Business Software Review Green 76

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

So conversion rate percentage, of course it can always be higher and we’re doing a lot of stuff to make that higher, but it’s in line with other applications. Jason: Yeah, one percent conversion rate is pretty normal. I’ve had some very good conversations with a large insurance company. Jason: Okay. Edwin: Yes.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

AUGUST 12, 2013

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. You can use the Top Conversion Paths report.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). My definition of the audience in the See stage are "all people who wear clothes." micro-conversion). Again, important.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

OCTOBER 31, 2014

But the one thing Google Analytics doesn’t know right out of the box is your business and the definition of a successful transaction or interaction on your website. You can even see that it’s the highest converting page in terms of volume of conversions. You know, like this home page! So how do we make that data more meaningful?

Analytics 134

Analytics Software Review eCommerce Conversion 134

The Startup Magazine

AUGUST 6, 2024

Definition and Importance of Sales Incentives Sales incentives are bonuses and rewards employees receive to inspire and improve their work performance. Using these metrics, you can adjust the program as needed to ensure it continues to meet its objectives. This approach ensures that each employee feels uniquely valued and motivated.

Employee 158

Employee Sales Artificial Inteligence Technical Review 158

Hunter Walker

NOVEMBER 16, 2020

Kristen Anderson , CEO/co-founder of Catch Benefits , was one of the people in my responses asking me to look at my post through this lens, and she was also generous enough to agree to have a conversation with me about it, that we could share as an update to the original post. Have they definitely de-risked every part of their business?

Founder 133

Founder Cofounder Metrics Technical Review 133

Up and Running

MAY 15, 2014

Building a business out of nothing definitely takes the proverbial village, and surrounding yourself with the right people at the right time is crucial for hitting milestones. As an entrepreneur raised in the era of analytics, I want to find metrics for everything. I’ve worked with a lot of amazing people on my startup, PopInShop.

Partner 113

Partner Cofounder Equity Metrics 113

ConversionXL

APRIL 28, 2020

Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. It’ll be easy to tell how close the definitions are when they tell you how they’re really engaging your leads. Image source ).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Where Are The Leaks In Your Conversion Funnel?

Analytics 113

Analytics Software Review Metadata Campaign 113

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. Since most online users don’t go past the first page of Google search engine results, you’ll definitely want to ensure your web pages rank on the first page for related key word searches. Provide A Mobile Responsive Experience. But that won’t be enough.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. have the highest conversion rate and identify the content that earns the most interest from your target audience. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Gust

DECEMBER 27, 2012

You should know every metric regarding customer acquisition, conversion and retention. A good beginning would be Bill Payne’s The Definitive Guide to Raising Money from Angels, available as a free download from [link]. You should know EVERYTHING about your business, product, customers and competition.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

ConversionXL

JULY 22, 2021

Each of these tools will display metrics in a different way. This can increase bounce rate and hurt conversions. Home > Resources Resources > Conversion rate optimization guide Conversion rate optimization guide > How to Write Copy That Sells Like a Mofo by Joanna Wiebe. 302: Temporary redirect.

Technical Review 162

Technical Review SEO Software Review XML 162

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

Each one starts from a different place and a different definition of that. Q: Enterprise by definition is settled law. Any company that’s gotten that big has a definite way of doing things and a definite way of deciding what new things they’re going to do. I think that’s where you can get some value.

Widget 204

Widget Cofounder Technical Review Software Review 204

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

JUNE 25, 2012

My hope is to simply help you internalize the impact of these decisions on reports, which metrics might be impacted and which will be fine, as well as what types of decisions you can still make with confidence and which decisions you might make with a grain of salt. Implication on the Visits metric: You get the best case scenario of a Visit.

Analytics 131

Analytics IP Web Metrics 131

ReadWriteStart

OCTOBER 13, 2021

Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. This AI Shopify app connects with Facebook Messenger to converse with your customers directly instead of sending emails. Tailored emails are a win. Cons : The support response is slow.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182