The Equity Kicker

MAY 3, 2018

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

Metrics 87

Metrics CPA Early Stage Retention 87

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

SoCal CTO

MARCH 11, 2010

If you’re a Web-based startup, for example, show me how many unique visitors you think you can get in the beginning, and what you’re using for an estimated conversion rate (buyers to browsers). Part of those questions are around Startup Metrics. And you definitely should have ideas around important proof points for the business.

Metrics 159

Metrics Startup Retention Software Developers 159

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Mucker Lab

OCTOBER 10, 2023

Phone Etiquette: Assess active listening skills and relationship-building abilities during phone conversations. Inbound Lead Stage Definitions: Defining inbound lead stages is vital for alignment between sales and marketing teams. Moreover, accessing accurate cell phone numbers is vital, especially as remote work persists.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

The Startup Magazine

AUGUST 6, 2024

Definition and Importance of Sales Incentives Sales incentives are bonuses and rewards employees receive to inspire and improve their work performance. Using these metrics, you can adjust the program as needed to ensure it continues to meet its objectives. This approach ensures that each employee feels uniquely valued and motivated.

Employee 132

Employee Sales Artificial Inteligence Technical Review 132

View from Seed

JULY 8, 2020

Despite that fact, however, in these cases the company can definitely benefit from a consistent cadence of structured email updates. The remainder of the email should include other highlights, core business metrics, financial metrics, challenges, goals, asks & thanks. Download Investor Update Email Template.

Email 331

Email Seed Stage Syndicate Syndication 331

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138

Metrics Campaign Email Marketing 138

Up and Running

DECEMBER 6, 2021

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. But while it’s great to get your message out there and build brand awareness, you definitely want to avoid overwhelming your audience — because they will leave.

Small Business 153

Small Business Marketing Software Review Technical Review 153

ConversionXL

OCTOBER 23, 2019

This is especially true in digital marketing, and conversion optimization is no exception. With the help of top experts in conversion optimization, we’ve compiled an updated list of CRO myths that just won’t go away. This may be the most pervasive myth in conversion optimization. Split testing is conversion rate optimization.”.

Conversion 81

Conversion Software Review Technical Review Chad 81

Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 143

Metrics Analytics Campaign Conversion 143

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. Those things are all really hard to just get.

Metrics 84

Metrics Startup Churn Rate Forecast 84

SoCal CTO

DECEMBER 19, 2012

I asked some of the same questions I ask in my Free Startup CTO Consulting Sessions and then I get to a very common conversation: Me : Do you have specs? Me : Product definition, use cases, feature list, wireframes, comps, really whatever you have. Conversations with a technical advisors or possible developers should be iterative.

Developer 354

Developer Technical Review Fractional CTO Software Review 354

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. Most startups fail. This is a customer development problem.

Customer Development 126

Customer Development Conversion Developer Customer 126

SoCal CTO

APRIL 2, 2013

I'm going to be looking at aspects like: Things to consider before building your MVP Features often overlooked when documenting an MVP for developers Understanding important metrics you want to measure Risks and challenges in developing an MVP. It should be a fun evening with lots of interesting conversation. What's going to go wrong?

Technical Cofounder 219

Technical Cofounder Cofounder Software Developers Software Development 219

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.

Conversion 48

Conversion Metrics Analytics Design 48

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

NOVEMBER 24, 2009

First: An Ode to New Thinking: One common thing between the all tools in this post is that they were built by "outsiders" One of the things I love and adore about Twitter (besides all that connection and conversation) is how its open API has lit a fierce fire of innovation when it comes to analytics. Quantitative Metrics / Analyses.

Social Media 125

Social Media Analytics Metrics Media 125

Guy Nirpaz

MAY 29, 2016

I’ve written recently that MAU and DAU are the most important metrics for Customer Success. But for that they need to: create great ads, bid on the right keywords – basically continuously manage their ad spend and optimize the keywords and conversions. So what are the metrics for success in this business?

Metrics 40

Metrics Customer Technical Review Programming 40

ConversionXL

APRIL 14, 2021

It may be considered pushy or imposing but you can take the time out of your day to reach out to hundreds of leads and, even with low conversion rates, close several sales by the end of the week. There are several video-specific metrics that can help you see what’s working and improve what needs improving.

Video 141

Video Audience Metrics Campaign 141

ConversionXL

APRIL 28, 2020

Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. It’ll be easy to tell how close the definitions are when they tell you how they’re really engaging your leads. Image source ).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Definitely make #CXLLive a priority in 2023. (It This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion.

B2B 94

B2B Marketing Curation PPC 94

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. I always take a very different approach in early conversations. What are your key Startup Metrics ? Iterate until you have a stable definition.

Software Development 292

Software Development Software Developers Developer Software 292

VC Cafe

JUNE 6, 2024

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect.

B2B 97

B2B Burn Rate Generative AI Retention 97

Hunter Walker

NOVEMBER 16, 2020

Kristen Anderson , CEO/co-founder of Catch Benefits , was one of the people in my responses asking me to look at my post through this lens, and she was also generous enough to agree to have a conversation with me about it, that we could share as an update to the original post. Have they definitely de-risked every part of their business?

Founder 127

Founder Cofounder Metrics Technical Review 127

Occam's Razor

MARCH 26, 2008

We love our conversion rates. :) Really really. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. Conversion being just one of them ( "please please let me in, I want to be converted!!" oh conversions. : ). No Outcomes = No Happiness.

Analytics 122

Analytics Conversion RSS Metrics 122

YoungUpstarts

SEPTEMBER 24, 2019

When it comes to the aspect of conversion, what we need to do is to delve into some of its foundational concepts first. All in all, the conversion is considered when a marketing strategy finally results in a potential customer becoming a customer. Breaking down the definition of a conversion. They are:-.

Conversion 113

Conversion Audience Analytics Metrics 113

ConversionXL

MARCH 4, 2020

Google Analytics shows 104 conversions. That includes how each one defines and measures sessions, users, conversions, etc. For example, “conversion rate” in Google Analytics is conversions/sessions, while in VWO and Optimizely it’s conversions/unique visitors. Don’t choose metrics that are similar but not the same.

Analytics 88

Analytics IP Metrics Conversion 88

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Conversation Rate. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

OCTOBER 13, 2015

Here’s the Wikipedia definition : “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span[1] (e.g., In sequential testing , you simply change things on your site and note how your conversion rate changes over time. click to tweet!

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 140

Analytics Metrics Web Framework 140

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. have the highest conversion rate and identify the content that earns the most interest from your target audience. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. Since most online users don’t go past the first page of Google search engine results, you’ll definitely want to ensure your web pages rank on the first page for related key word searches. Provide A Mobile Responsive Experience. But that won’t be enough.

Sales 100

Sales Technical Review SEO B2B 100

Version One Ventures

APRIL 11, 2019

One of them is the orthodox definition of code quality, but we have expanded on code quality with a couple of points of views of our own. The first and foremost category of quality for engineers is the mainstream definition of quality: “Did the code work as designed?” Conversely, sometimes a new solution can create unexpected outcomes.

Part-Time VPE 99

Part-Time VPE Software Review Engineer Technical Review 99

ConversionXL

FEBRUARY 4, 2020

It’s a conversion killer. But there are no absolutes in conversion optimization —what works for one site or business doesn’t work for another. We built a near-frictionless sign-up flow with a 96% conversion rate. But not because it wasn’t driving conversions or user engagement. Definition of project type—mobile or web.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

Duct Tape Marketing

JULY 11, 2024

Beginning with the Metronome effect, In our conversation, Shannon Susko defines the Metronomics framework and explains how it can revolutionize the way CEOs and leadership teams approach growth, strategy, and execution. So that's where the economics piece came from and there's definitely a method to that madness.

Framework 85

Framework Leadership Widget Metrics 85