Occam's Razor

SEPTEMBER 20, 2010

As if that was not sad enough, even people who do know what the definition of Direct traffic is rarely focus on it or work hard to tease out the opportunity that exists in Direct traffic. So let's look at the definition, to make sure we understand, at least on paper, what this traffic is supposed to be. Definition.

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Even though design is just one part of the conversion puzzle, it’s an important element of overall CRO success.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

SEPTEMBER 17, 2018

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Everyone who works with PPC tools has probably experienced the same problem at least once.) JavaScript is definitely more difficult than SQL. JavaScript has a critical role in conversion optimization, too.

Programming 134

Programming SQL Marketing Analytics 134

ConversionXL

DECEMBER 11, 2012

Conversions low? Well run a test and increase your conversions by 12433%! Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). Conversion optimization is a process. It’s easy! Thomas Alva Edison, inventor.

Clickthrough 110

Clickthrough Conversion PPC Software Review 110

ConversionXL

MAY 27, 2022

It fits perfectly with Marketo Co-Founder Jon Miller’s definition of what thought leadership should be: “Thought leadership consists of ideas that require attention and that offer guidance or clarity. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91

Demand Lead Generation PPC Leadership 91

Software By Rob

JANUARY 12, 2010

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

Software Review 55

Software Review Marketing Startup PPC 55

Hearpreneur

FEBRUARY 13, 2022

Websites that are highly optimized for maximum conversions as well as AI-assisted personalization will increase the customer experience ten-fold. However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC). After all, they’ve already been definite business boomers. Photo Crediy: James Green.

Artificial Inteligence 126

Artificial Inteligence Software Review Technical Review Entrepreneur 126

ConversionXL

JULY 29, 2014

Getting a jump start on collecting the right data is the first step to using that data for successful conversion measurement and tracking. Gain More Power Over Your PPC Spend with AdWords Data. In AdWords, you get: Access to your Analytics Goals and eCcommerce Transactions to use as conversion metrics.

Analytics 132

Analytics Software Review eCommerce Search 132

Duct Tape Marketing

MARCH 12, 2013

Clarity goes beyond some of the traditional definitions of marketing strategy as it suggests that an organization understand the one thing above all that they want to be known as and they use that as the filter for everything they do. Your PPC campaigns drive conversion testing as well as content creation.

Marketing 78

Marketing Social Media Public Relations Channel 78

ConversionXL

OCTOBER 13, 2015

Here’s the Wikipedia definition : “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span[1] (e.g., In sequential testing , you simply change things on your site and note how your conversion rate changes over time. click to tweet!

Conversion 48

Conversion Retention Acquisition Metrics 48

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. And native ads that include rich media boost conversion rates by up to 60%. For example, users who are retargeted to are 70% more likely to convert.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

JULY 15, 2014

But you definitely need to do your own calculations & also take into account things like implementation work when going with in-house solution. CJ Affiliate by Conversant. One other idea is to run a PPC campaign for your affiliate program and get affiliates through that. For affiliate networks we have: ShareASale.

Affiliate 111

Affiliate Programming Marketing Software Review 111

YoungUpstarts

JULY 1, 2015

The best definition I can find came from Wikipedia (no surprises), and it goes like this: “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. What is Inbound Marketing? First, let us define what inbound marketing is. Let us go through each in turn.

Software Review 100

Software Review Marketing Social Media B2B 100

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

It was a bunch of experienced guys and girls coming together to teach a bunch of up and comers how to make money online, in the format of a casual conversation. For example, Ed was one of the first marketers to heavily test Facebook Flyers (Facebook PPC Advertising) and then report back his results. Just how I like it.

Internet 84

Internet Marketing SEO Social Media 84

YoungUpstarts

JUNE 6, 2017

Pay-per-click (PPC) advertising has been around for a lot of years. Even though the technique is old, it is definitely not outdated. The vast majority of digital marketing agencies offer assistance with PPC marketing. A good PPC marketing agency such as Kapok Marketing , will help you target your advertisements by location.

PPC 113

PPC Campaign Advertising Analytics 113

ConversionXL

JUNE 13, 2017

In a digital marketing context , these people may already have job titles like Digital Marketing Manager, CRO Manager, PPC Specialist etc. Scrum Events for Conversion Rate Optimization. It’s definitely the most well-known Scrum Event. Causing change that increases the productivity of the Scrum Team. Image Source.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

FEBRUARY 18, 2016

A while ago, we published an article called How “Tag Management” Can Improve Site Performance , which explained the definition of a tag… When people talk about “tags” they’re talking about the snippets of javascript provided by 3rd party services like Google Analytics, DoubleClick, AdRoll, Adobe SiteCatalyst, etc.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? Not for conversions. What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

Occam's Razor

JULY 31, 2006

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. Are you spending excessively on PPC (Pay Per Click)?

Analytics 115

Analytics Conversion PPC Metrics 115

YoungUpstarts

NOVEMBER 10, 2020

A/B testing Facebook ads lets you see which set up is most cost-effective, gets more clicks and more conversions. The hope is that investing a chunk of money to split test Facebook Ads will ultimately reduce the cost per conversion and drive better overall results. A/B testing Facebook ads is a marketing experiment.

Utah 246

Utah Campaign Audience PPC 246

crowdSPRING Blog

DECEMBER 14, 2016

Or you might actually see some early benefits and more conversions (i.e. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days. SEO strategies, if done properly, can definitely help you do this. Define Conversions Properly.

SEO 48

SEO Search Engineer Small Business 48

Software By Rob

FEBRUARY 10, 2009

The problem was that when I’d purchased the site 18 months ago the conversion rate (the rate at which it converted visitors to buyers) was hovering right around 0%. With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Correction…it was 0%.

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Both Fireclick and Coremetrics provide benchmarks related to conversion rates, cart abandonment, time on site, and so forth.

Analytics 124

Analytics Securities and Exchange Commission Search Metrics 124

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. You would think if you throw in Conversion Rate in there and you are ready. Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? Step 3: Assisted Conversions.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. Bugs – if they’re around – are your main conversion killer. A/B Testing, Multivariate, and Bandit Algorithms: What’s the Difference? Probably not.

Technical Review 48

Technical Review Analytics Software Review Framework 48

Duct Tape Marketing

APRIL 14, 2022

Let's define partnerships in your view because there's a lot of definitions. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? John Jantsch (01:13): So you've written a book called performance partnerships, as I recall. So let's define, well, let's do two things.

Marketing 99

Marketing Affiliate Channel Seattle 99

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site.

Metrics 121

Metrics Analytics PPC Campaign 121

Duct Tape Marketing

FEBRUARY 3, 2022

So there was a definitive end date when I wanted this process to be done. They may just do PPC or just do SEO or just do creative, but they're all over the, the country. So once you have that million, but that's a, it's a great time to think about the conversation. The process to sell was brutal. We are barney.com. Thanks John.

Entrepreneur 94

Entrepreneur Technical Review Cofounder Valuation 94

The Startup Magazine

AUGUST 22, 2019

Driving more leads to your business is definitely a must. If you have yet to give pay-per-click (PPC) advertising a go, or if you want to tweak your current PPC strategy, we have some hacks for you and your business. But why Google AdWords and PPC? Image by launchpresso from Pixabay. Image by launchpresso from Pixabay.

PPC 89

PPC Matching .Net Campaign 89

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. You’ve definitely been part of the traditional model. process… Image Source.

Marketing 48

Marketing Distribution Retention eCommerce 48

Women Entrepreneurs Can

APRIL 18, 2025

Paid social is like PPC for social media platforms, according to Algebra Digital , an agency that deals with these services. However, conversions are also possible, depending on where customers are in the sales funnel. So, with definitions out of the way, how should you use this powerful advertising tool, exactly?

PPC 40

PPC Audience Advertising B2B 40

The Startup Magazine

MARCH 31, 2023

One factor is that using Facebook to retarget website visitors increases conversion rates by 70%. Understanding this, you could definitely be eager to keep up with all the shifting marketing trends that build customer trust. Another difference is that retargeted advertising has a 10x greater click-through rate (CTR) than standard ads.

Customer 156

Customer Marketing Reputation Social Network 156

YoungUpstarts

FEBRUARY 11, 2019

Curiosity can definitely be powerful, but if you’re not careful it can come across as click-bait. In most cases, asking a question and starting a conversation is a great objective for a first email, and much more likely to get results. ‘John Doe said to get in touch’ ) is a great way to get your email opened.

Email 127

Email PPC B2B Social Media 127

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. I would like an alert when goal conversion rate for any day is greater than 25%. Try to look at your top 25 campaigns and compare conversion rate.

Analytics 146

Analytics Metrics API Web 146