Both Sides of the Table

MAY 9, 2018

Your product demo crushed. Why “In Person” is Everything) was originally published in Both Sides of the Table on Medium, where people are continuing the conversation by highlighting and responding to this story. You had an amazing meeting with an investor. The dialog was great. They told you how much they loved your space.

Software Review 381

Software Review Churn Rate Due Diligence New York 381

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo. They’ll have complex buying processes around annual budgets, approvals, ROIs, demos. 200-300), and you can afford to spend money acquiring them.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

Some head straight to the booth to get a demo; for many I give a private demo of the product on sofas in the hallway. Leave a comment and join the conversation. After the talk typically 5-20 people want to chat one-on-one. That's just one example! But I built toward having some, and eventually earned it.

Software Review 325

Software Review Technical Review Development Team Review Bolivia 325

ConversionXL

JANUARY 9, 2019

This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint. Attribution’s relevance depends on the known value of the conversion. ” A data gap does not invalidate conversion values for long sales cycles.

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

Both Sides of the Table

APRIL 4, 2011

per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. to $1.10) and you can focus on improving conversion (i.e. increasing conversion from 12.5% Once you “bucket” your revenue into different types you can have more intelligent conversations. SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

SoCal CTO

MARCH 11, 2013

Investors Really Want Evidence of Traction So you built your MVP; you bring it to the investor; you demo it; and I will guarantee they will ask you: "So how many users do you have? I actually think you can push the conversation pretty far with most investors and a few good mockups. How much is it costing you to get users?

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

YoungUpstarts

JUNE 18, 2020

What about real product demos? This is because animated videos are one of the best ways to improve conversions and help make your product more visible on the internet. And they did so by demoing the whole product with realistic 3d animation. There is no limit to what animators cannot accomplish.

Video 229

Video Advertising Technical Review Viral 229

VC Cafe

OCTOBER 16, 2024

Those of you old enough to remember the ‘Google Duplex’ demo (which turned out to be fake) might recall the feeling of astonishment that tech can sound that natural. I’ve yet to try it personally, but the demos I’ve seen online have been very impressive. Well, that future is now knocking on our door.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

Both Sides of the Table

OCTOBER 6, 2010

It’s a conversation that creeps up from time-to-time. Imagine the “typical&# deal – somebody comes into a VC’s office, they’ve never met, they’re highly referred by a friend and they’re pitching a product demo and a PPT. I was interested in learning more.

Early Stage 360

Early Stage Startup Venture Capital Seed Stage 360

Steve Blank

APRIL 5, 2017

Do you want them to download a demo, schedule a sales call, visit a physical store location or a website, download an app, click for more information, give you their email address, etc.? It’s not just the product feature list, but the pain relievers and gain creators. Once you get your audience to read your message, then what?

Marketing 318

Marketing Audience Technical Review PR 318

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JUNE 14, 2021

Use these conversations to understand the needs and desires your customers are struggling to fulfil. When inviting them to a conversation, tell them you want to hear both the good and the bad. If not, no worries—we wish you all the success and conversions in your future landing page journey! Uncover gaps that are being unmet.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. How you present information on your website frames the conversation that takes place beyond it. So, for example, if you highlight video demos of your product, you may compete on the quality of that demo. Their sales page speaks directly to practitioners.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Both Sides of the Table

MARCH 15, 2014

Every time my posts ended up there the conversation descended into hate and vitriol and a lot of people that don’t really know me calling me all sorts of names. It wasn’t because I’m the target demo for that app – I am certainly not. Contrast that with HackerNews. I’m not crying in my beer.

Technical Review 329

Technical Review Reputation Naming Internet 329

ConversionXL

AUGUST 21, 2019

Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Watch a product demo.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. She’s also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. BSquared.media. Like this show?

Social Media 98

Social Media Conversion Media Artificial Inteligence 98

The Startup Magazine

JUNE 16, 2024

A compelling CTA can guide your audience to the next step, whether it’s signing up for a newsletter, downloading a resource, or requesting a demo. When executed effectively, CTAs create a seamless path from interest to conversion, driving qualified leads further down the sales funnel.

Lead Generation 148

Lead Generation Artificial Inteligence Technical Review Audience 148

This is going to be BIG.

JUNE 16, 2014

The tricky question is whether these early conversations should count as fundraising. To me, these early conversations were extremely critical to helping me get to know a founder, to sharpening the plan, and to build relationships for later rounds. Most founders would probably say no and most VCs would probably say yes.

Venture Capital 167

Venture Capital Syndication Syndicate Founder 167

ConversionXL

AUGUST 5, 2021

For example, you may find that, upon experimenting with chatbots, it increases demo signups to your SaaS product by ~3%. Understanding this allows you to find new ways to embed this tool into the customer journey, such as: Providing a better experience interacting with the chatbot itself (better copy, conversation paths, etc.)

Software Review 143

Software Review Technical Review San Diego Retention 143

YoungUpstarts

JANUARY 16, 2020

This combination is especially important for business owners who aren’t designers or tech wizards, as it gives you everything you need to put together compelling, contemporary, clean, eye-catching designs that drive conversions. This goes a long way to increasing your organic conversions. Advanced Design Tools. Make section full-width.

Technical Review 147

Technical Review Software Review Lead Generation Caching 147

VC Cafe

SEPTEMBER 8, 2021

We are not too far off from the ability to segment customers in real time, create and launch marketing campaigns generated with AI and iterate on the creative materials based on the conversion data – a fully autonomous marketing cycle. Watch this impressive demo.

Artificial Inteligence 199

Artificial Inteligence Technical Review Audio Video 199

Steve Blank

MAY 30, 2016

Hackathons and incubators are helpful in getting product teams focused and result in great demos, but you’re left still not knowing whether you have something beneficiaries/stakeholders/users want nor do you know what it takes to deploy the solution to the field. Demo of final MVP. Pivot stories.

Silicon Valley 120

Silicon Valley San Diego Technical Review Incubator 120

Gust

DECEMBER 27, 2012

You should know every metric regarding customer acquisition, conversion and retention. Accelerators typically provide several months of intensive mentoring, at the end of which they host a Demo Day to introducing all their graduating companies to a large number of local angel investors.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Benchmark conversion rates: freemium vs. free trial. So what should you do first?

Customer 119

Customer Conversion Acquisition B2B 119

The Startup Magazine

SEPTEMBER 1, 2023

Business finances – a topic of conversation that often comes up nowadays. Many of these options offer great 14-day trials or free demos. Well, the state of the world right now isn’t great. Many companies across the world are still recovering from the impact of the pandemic and many households are struggling to make ends meet.

Finance 158

Finance Software Review Technical Review Software 158

YoungUpstarts

JANUARY 27, 2016

Luckily, there are actually a few web design trends poised to be very prominent in 2016 that have been tested, and shown to improve conversion rates on any website when used correctly. For those of you who are unfamiliar with the term “conversions,” it simply refers to any time you actually make a sale, or get a lead from your website.).

Startup 100

Startup Software Review Web Video 100

Steve Blank

OCTOBER 24, 2016

And is moving the company into augmented reality and conversational AI. Visionary CEOs don’t need someone else to demo the company’s key products for them. It’s possible that betting on the phone as the platform for conversational AI may not be the winning hand.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

And is moving the company into augmented reality and conversational AI. Visionary CEOs don’t need someone else to demo the company’s key products for them. It’s possible that betting on the phone as the platform for conversational AI may not be the winning hand.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Up and Running

SEPTEMBER 14, 2021

Conversely, relationship funnels concentrate on establishing long-term connections with clients through establishing trust and providing value. Each discussion should end with a clear next step with the potential customer, such as another call, a demo, or a training session. Why do you need a relationship funnel? Show your value.

Sales 152

Sales Audience Social Media Email 152

The Startup Magazine

JULY 26, 2020

Read on to discover the best conference call tips for smooth conversation here. Especially when the meeting is virtual, it can be very easy for a conversation to get derailed with the important topics getting forgotten. Use screen share functionality to share spreadsheets, demo software, and the like. Prepare an Agenda.

Software Review 122

Software Review Restful Conversion Employee 122

View from Seed

APRIL 11, 2016

I was like, it’s so hard to consume snaps because you need audio on — but the younger demo always has audio on. In an older demo, to listen, you feel like you have to put on headphones or go to quiet room. You know, a good example is when we were talking about Snapchat here the other day. I think that’s a change. That’s changed.

Technical Review 120

Technical Review Technology Audio Startup 120

Steve Blank

JUNE 12, 2020

Unlike traditional demo days or Shark Tanks which are, “here’s how smart I am, please give me money,” a Lessons Learned presentation tells the teams’ stories of a 10-week journey of hard-won learning and discovery. We just finished our 5th annual Hacking for Defense class at Stanford. What a year.

Oakland 315

Oakland Asia Lean Video 315

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Conversion copywriter Joanna Weibe discusses how long or short landing pages should be. across all industries.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

NOVEMBER 27, 2018

While a thank you message may be easier to implement (it’s one less page to design), it has drawbacks: Users are left on a conversion page that’s stripped of navigation and calls to action. On one of CXL’s thank you pages for a guide download, notice the order of operations: Successful conversion confirmed. Offer a live demo.

Technical Review 133

Technical Review eCommerce Email Software Review 133

VC Cafe

JANUARY 27, 2021

In an effort to reduce miscommunications, this platform helps start a conversation by dropping a comment on anything seen on-screen, and sharing a private link to start a conversation – in the context of what is seen.

Vertical 148

Vertical Video Technical Review Europe 148

YoungUpstarts

SEPTEMBER 16, 2020

Improve conversion rates and ROI . Predict future customer needs and improve personalization through historical data to increase conversion rates. Smart email and CRM marketing to start, personalize, and track conversations with your customers. Email automation that includes things like segmentation and 1:1 conversations .

Marketing 179

Marketing SMS Campaign Channel 179

Steve Blank

NOVEMBER 5, 2009

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270