ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

The Startup Magazine

JUNE 16, 2024

A compelling CTA can guide your audience to the next step, whether it’s signing up for a newsletter, downloading a resource, or requesting a demo. When executed effectively, CTAs create a seamless path from interest to conversion, driving qualified leads further down the sales funnel.

Lead Generation 130

Lead Generation Artificial Inteligence Technical Review Audience 130

Both Sides of the Table

APRIL 2, 2014

As obvious as it seems I assure you that many projects I’m involved with don’t sit down and have hard enough conversations about the need to hit time-based deadlines – so dates slip. There is nothing that will focus the mind more than not wanting to be on stage with a demo that bombs. CEOs are time-driven creatures.

Software 344

Software Part-Time VPE Engineer Leadership 344

Steve Blank

APRIL 16, 2024

We spent weeks integrating the sample data they gave us to build a functional prototype, and then after our demo they just ghosted us. They were ecstatic about the time the product could save them and started pulling others into our demos. He was building a complex robotic system for factories. “We I still don’t know what happened!”

Founder 376

Founder Engineer Sales Conversion 376

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.

Product 120

Product B2C B2B Email 120

VC Cafe

APRIL 4, 2024

Case in point: this week was Ycombinator’s W24 demo day. Techcrunch, who covered the demo day, featured about 10… Another example is The 2024 MAD landscape (Machine Learning, AI & Data) by Matt Turck. So it’s very important that the cool twitter demo video and the actual usage of the product are closely aligned.

Generative AI 78

Generative AI Artificial Inteligence Technical Review ChatGPT 78

Austin Startup

APRIL 15, 2017

I’ve run more than 100 demo days and have learned the hard way what to do and what not to do. How to run a Demo Day pitch event was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story. Bring everyone on stage for a photo at the end.

Elevator Pitch 48

Elevator Pitch Video Audience Software Review 48

ConversionXL

AUGUST 21, 2019

Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Watch a product demo.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

JUNE 11, 2018

Developing a cohesive strategy: think about opportunities before, during, and after conversion. Automation sent post-conversion to check in on the experience, offer guidance, provide links to information, or encourage repeat purchases. Automate a demo or tutorial in exchange for an email.

Developer 133

Developer Marketing Software Review Technical Review 133

View from Seed

SEPTEMBER 30, 2014

One very simple way to approach this would be to use a single slide up front that previews the conversation to come, covering these basics so the investor is up to speed right away.). Mistake #2: Worrying about the demo/presentation that just won’t seem to work. If a product demo doesn’t work, it’s best to try again once, then move on.

Technical Review 308

Technical Review Entrepreneur Due Diligence Seed Stage 308

YoungUpstarts

JUNE 18, 2020

What about real product demos? This is because animated videos are one of the best ways to improve conversions and help make your product more visible on the internet. And they did so by demoing the whole product with realistic 3d animation. There is no limit to what animators cannot accomplish.

Video 229

Video Advertising Technical Review Viral 229

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. Similarly, it helps to have a unified view of conversion optimization to help you approach every avenue of optimization – from product to communications and call centers to landing pages and more.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 48

Conversion Metrics Revenue Matching 48

ConversionXL

JUNE 14, 2021

Use these conversations to understand the needs and desires your customers are struggling to fulfil. When inviting them to a conversation, tell them you want to hear both the good and the bad. If not, no worries—we wish you all the success and conversions in your future landing page journey! Uncover gaps that are being unmet.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Using video demos on product pages increased Zappos’ sales by up to 30%. Shoeline.com improved their conversion rate by 44% for product pages by adding videos. Engagement?

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. How you present information on your website frames the conversation that takes place beyond it. So, for example, if you highlight video demos of your product, you may compete on the quality of that demo. Their sales page speaks directly to practitioners.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

AUGUST 5, 2021

For example, you may find that, upon experimenting with chatbots, it increases demo signups to your SaaS product by ~3%. Understanding this allows you to find new ways to embed this tool into the customer journey, such as: Providing a better experience interacting with the chatbot itself (better copy, conversation paths, etc.)

Software Review 143

Software Review Technical Review San Diego Retention 143

The Startup Magazine

SEPTEMBER 1, 2023

Business finances – a topic of conversation that often comes up nowadays. Many of these options offer great 14-day trials or free demos. Well, the state of the world right now isn’t great. Many companies across the world are still recovering from the impact of the pandemic and many households are struggling to make ends meet.

Finance 141

Finance Software Review Technical Review Software 141

NZ Entrepreneur

NOVEMBER 26, 2020

One – Conversion Rates. Look at your conversion rates to see what’s working for your business in the post-Covid world: For your business as a whole. Which channels give the highest conversion rates for meetings/demos – both online and/or in-person? Measure the number of: Demos. Across your channels.

Sales 56

Sales Sales Cycle Channel Forecast 56

The Startup Magazine

JULY 26, 2020

Read on to discover the best conference call tips for smooth conversation here. Especially when the meeting is virtual, it can be very easy for a conversation to get derailed with the important topics getting forgotten. Use screen share functionality to share spreadsheets, demo software, and the like. Prepare an Agenda.

Software Review 105

Software Review Restful Conversion Employee 105

Board Effect

JUNE 28, 2024

These conversations can provide valuable insights into potential ethical issues before they escalate and help reinforce a culture of transparency and trust. Request a demo today. An open-door policy can be instrumental in achieving this. Find out how we can support an ethical culture for your board.

Software Review 52

Software Review Government Technical Review Reputation 52

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces. They’re arriving with intent to buy.

B2B 103

B2B Social Media Channel Audience 103

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

YoungUpstarts

JANUARY 16, 2020

This combination is especially important for business owners who aren’t designers or tech wizards, as it gives you everything you need to put together compelling, contemporary, clean, eye-catching designs that drive conversions. This goes a long way to increasing your organic conversions. Advanced Design Tools. Make section full-width.

Technical Review 147

Technical Review Software Review Lead Generation Caching 147

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Conversion copywriter Joanna Weibe discusses how long or short landing pages should be. across all industries.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. X demos booked in introduction, X revenue in growth). Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions.

Product 96

Product Social Media Audience Software Review 96

VC Cafe

SEPTEMBER 8, 2021

We are not too far off from the ability to segment customers in real time, create and launch marketing campaigns generated with AI and iterate on the creative materials based on the conversion data – a fully autonomous marketing cycle. Watch this impressive demo.

Artificial Inteligence 199

Artificial Inteligence Technical Review Audio Video 199

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that originally reached out for a demo. In sequential testing , you simply change things on your site and note how your conversion rate changes over time. They could also see fluctuations in conversions, which might allude to some form of external promotion. click to tweet!

Conversion 48

Conversion Retention Acquisition Metrics 48

VC Cafe

JANUARY 27, 2021

In an effort to reduce miscommunications, this platform helps start a conversation by dropping a comment on anything seen on-screen, and sharing a private link to start a conversation – in the context of what is seen.

Vertical 148

Vertical Video Technical Review Europe 148

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo. They’ll have complex buying processes around annual budgets, approvals, ROIs, demos. 200-300), and you can afford to spend money acquiring them.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Up and Running

SEPTEMBER 14, 2021

Conversely, relationship funnels concentrate on establishing long-term connections with clients through establishing trust and providing value. Each discussion should end with a clear next step with the potential customer, such as another call, a demo, or a training session. Why do you need a relationship funnel? Show your value.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. Mobile traffic’s conversion rate is, at best, a third of desktop for software businesses.

B2B 92

B2B Mobile Analytics Deal Flow 92

Both Sides of the Table

JANUARY 31, 2010

– No great presentation can be delivered like a conversation. You need to be an order of magnitude more perky than you would feel comfortable with in a normal conversation. If you demo your product (which is always great) then tell us part of the story while you’re demo’ing. Where you planning to demo?

Audience 362

Audience Venture Capital Community Programming 362

Board Effect

JANUARY 25, 2024

Nonie Dalton, VP of product management for BoardEffect and Diligent Community, carries the conversation into the new year. Highlights from our conversation follow. They might prep for a whole bunch of things, but it’s always something else that will totally side- swipe the conversation into a different direction.

Technical Review 52

Technical Review Management Artificial Inteligence ChatGPT 52

Austin Startup

MAY 7, 2017

Wednesday, May 10: Texas Data Demo Day (FREE) The Data Coalition is pleased to host the Texas Data Demo Day, an opportunity to bring together agencies and legislators to explore the benefits of open data. Guest speaker by Honest Dollar founder Bill Hurley (Whurley). At Capital Factory at 5:45 pm. At Trinity Hall at 9:00 am.

Technical Review 75

Technical Review Austin North America Software Review 75

ConversionXL

FEBRUARY 4, 2020

It’s a conversion killer. But there are no absolutes in conversion optimization —what works for one site or business doesn’t work for another. We built a near-frictionless sign-up flow with a 96% conversion rate. But not because it wasn’t driving conversions or user engagement. We’ve learned that the hard way.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67