How Many Variations Can You Have in an A/B/n Test?
ConversionXL
OCTOBER 6, 2016
With a little luck, Android users in Kentucky referred by Google, iPhone users in Nebraska referred by Direct and Desktop users in NJ all preferred the redesign. The lowest sites (around 10 conversion events per day) we test on get 4-5. x 2000 = 100 statistically significant results purely by chance. What’s the point? Efficiency.
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