ConversionXL

JANUARY 30, 2013

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Real money behind numbers.

Social Media 134

Social Media Sales Media Social Network 134

Duct Tape Marketing

OCTOBER 27, 2017

They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Increase options and redemptions. Texting will ensure you develop a lasting relationship with both leads and customers.

Marketing 49

Marketing Redemption Channel SMS 49

Occam's Razor

DECEMBER 9, 2013

So, based on my spectacular successes and painful failures around the world, I've developed a ladder of sustainable success. Less than two percent of people on your website will complete the macro-outcome (conversion). I want to go from single cell life to fully formed homo sepians in seven days. Learn, get better, try some more.

Analytics 165

Analytics Marketing Channel Metrics 165