David Teten

JANUARY 19, 2021

This structure allows for alignment on the front end, and real-time flexibility for performance metrics,” says Samira Salman , a family office investor and advisor. . Flexible VCs have created structures based on other company performance metrics than revenues, such as profits or founder salaries. Flexible VC 102: Variations.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

ConversionXL

JANUARY 30, 2013

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Wrong metric.

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

DECEMBER 9, 2013

So, based on my spectacular successes and painful failures around the world, I've developed a ladder of sustainable success. Less than two percent of people on your website will complete the macro-outcome (conversion). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Learn, get better, try some more.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” You see the point, right?

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” You see the point, right?

Retention 48

Retention Metrics Churn Rate Acquisition 48